Sudiana, Ferdian (2012) Proses pelaksanaan model corporate social responsibility public relations pt japfa comfeed indonesia tbk pada program japfa4kids. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Salah satu cara untuk mempertahankan dan menjaga citra serta reputasi
perusahaan adalah dengan melakukan kegiatan CSR, hal ini juga dilakukan oleh
PT JAPFA COMFEED INDONESIA Tbk yang melakukan program CSR
JAPFA4Kids. Program ini dilaksanakan menggunakan model CSR. Metode
penelitian yang digunakan Penulis adalah studi kasus dengan pendekatan
kualitatif.
Terdapat empat tahapan model CSR yang dilaksanakan PT JAPFA
COMFEED INDONESIA Tbk dalam melakukan program JAPFA4Kids. Dalam
program ini PT JAPFA COMFEED INDONESIA Tbk melakukan empat tahapan
tersebut dengan menemukan masalah, merencanakan dan melaksanakan program
tersebut dan tahap terakhir mengevaluasi program JAPFA4Kids. Menurut Penulis
program CSR ini dapat ditingkatkan dengan cara melakukan program tersebut
lebih lama dan lebih berkelanjutan. / One way to preserve and maintain the image and reputation of the
company is to conduct CSR activities, it is also done by PT JAPFA COMFEED
INDONESIA Tbk doing JAPFA4Kids CSR program. The program is
implemented using a model of CSR. The research method used by the author is a
case study qualitative approach.
There are four stages of CSR models implemented by PT JAPFA
COMFEED INDONESIA Tbk in conducting program JAPFA4Kids. In this
program PT JAPFA COMFEED INDONESIA Tbk perform four stages by
finding problems, plan and implement the last phase of the program and evaluate
JAPFA4Kids program. According to the authors of this CSR program can be
improved by carrying out the program longer and more sustainable.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Sudiana, Ferdian UNSPECIFIED UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Tangditilin, Paulus UNSPECIFIED UNSPECIFIED |
Additional Information: | SK 41-03 SUD p |
Uncontrolled Keywords: | corporate social responsibility ; csr model ; public relations |
Subjects: | H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Users 17 not found. |
Date Deposited: | 04 Oct 2018 12:06 |
Last Modified: | 26 Nov 2021 03:36 |
URI: | http://repository.uph.edu/id/eprint/1225 |