Repositori Universitas Pelita Harapan
+ Advanced Search

Aktivitas sales promotion social media management Planet Noodle PT. Stilomo untuk meningkatkan brand awareness = Activity of sales promotion on Planet Noodle social media management to increase brand awareness

Alfredo, Denis (2014) Aktivitas sales promotion social media management Planet Noodle PT. Stilomo untuk meningkatkan brand awareness = Activity of sales promotion on Planet Noodle social media management to increase brand awareness. Bachelor thesis, Universitas Pelita Harapan.

[thumbnail of Title] Text (Title)
Title.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (7MB)
[thumbnail of Abstract] Text (Abstract)
Abstract.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (352kB)
[thumbnail of ToC] Text (ToC)
ToC.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (594kB)
[thumbnail of Chapter1] Text (Chapter1)
Chapter1.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (374kB)
[thumbnail of Chapter2] Text (Chapter2)
Chapter2.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (787kB)
[thumbnail of Chapter3] Text (Chapter3)
Chapter3.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (717kB)
[thumbnail of Chapter4] Text (Chapter4)
Chapter4.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (5MB)
[thumbnail of Chapter5] Text (Chapter5)
Chapter5.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (361kB)
[thumbnail of Bibliography] Text (Bibliography)
Bibliography.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (356kB)
[thumbnail of Appendices] Text (Appendices)
Appendices.pdf
Restricted to Repository staff only
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (16MB)
[thumbnail of Publication-Agreement] Text (Publication-Agreement)
Publication-Agreement.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.
Download (1MB)

Abstract

PT Stilomo yang merupakan perusahaan baru yang berdiri pada akhir tahun 2012 merupakan digital agency yang menawarkan jasa pembuatan website dan social media management. Selama pelaksanaan magang, Penulis di tempatkan di departmen E-Marketer dan terlibat langsung dalam menangani klien Planet Noodle. Planet Noodle melakukan kegiatan IMC dibantu PT Stilomo untuk meningkatkan brand awareness. PT Stilomo menggunakan social media (facebook, twitter, instagram) sebagai promotion tools dalam building awareness dengan menggunakan aspek sales promotion sebagai pendukung penjualan. Penulis menyimpulkan, pembuatan Social Media Management Planet Noodle bertujuan untuk meningkatkan awareness, meningkatkan sales, dan memperlebar market share. Hal ini dikarenakan Planet Noodle sebagai penyedia Asian Food ingin menyasar masyarakat luas terutama para anak muda pengguna smartphone melalui social media. Saran Penulis yaitu, menggunakan promotion tools lain agar membantu & memberi dampak positif yang besar dalam mencapai objektif perusahaan / PT Stilomo which is a new company that stands at the end of the year 2012 is a digital agency that offers services of website creation and social media management. During the execution of the internship, Author placed in Department of E-marketers and engage directly in handling client Planet Noodle. Planet noodle performs the IMC activities assisted by PT Stilomo to increase the brand awareness. PT Stilomo using social media (facebook, twitter, instagram) as promotion tools in building the awareness which is supported by the aspect of sales promotion to increase the sales of Planet Noodle. Author conclude, the manufacture of social media management planet noodle aimed at increase awareness & sales, and widen the market share. It was cause that the Planet Noodle as a provider of Asian Food want to target the public at large especially the young users smartphone through social media. Author advice to use other promotion tools to support and to give more positive impact in achieving the objectives of the company.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Alfredo, Denis
NIM04120100034
UNSPECIFIED
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Rondonuwu, Roy Robert
NIDN0029105501
UNSPECIFIED
Additional Information: LM 41-10 ALF a
Uncontrolled Keywords: Digital Marketing ; Social Media Management
Subjects: H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 9 not found.
Date Deposited: 16 Oct 2018 07:38
Last Modified: 10 Aug 2021 05:55
URI: http://repository.uph.edu/id/eprint/1314

Actions (login required)

View Item
View Item