Pembuatan konten pada Facebook yang dilakukan oleh Lentera Bagi Bangsa (LBB) sebagai upaya membentuk engagement dengan para stakeholders = Content making on Facebook by Lentera Bagi Bangsa (LBB) as an efforts to form engagement with stakeholders

Carolina, Carolina (2021) Pembuatan konten pada Facebook yang dilakukan oleh Lentera Bagi Bangsa (LBB) sebagai upaya membentuk engagement dengan para stakeholders = Content making on Facebook by Lentera Bagi Bangsa (LBB) as an efforts to form engagement with stakeholders. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Lentera Bagi Bangsa (LBB) adalah program beasiswa pendidikan di bawah naungan yayasan non-profit yang bertujuan untuk membantu siswa-siswi dari keluarga kurang mampu di Sekolah Lentera Harapan (SLH). Lentera Bagi Bangsa menggalang dana untuk transformasi hidup anak-anak Indonesia melalui pendidikan yang berkualitas. Oleh karena itu, kehadiran Lentera Bagi Bangsa sendiri bertujuan untuk memberikan kesempatan bagi siswa-siswi untuk dapat belajar dan bisa menjadi generasi muda penerus bangsa. Pemagang melaksanakan magang di Lentera Bagi Bangsa (LBB) selama empat bulan dan ditempatkan pada divisi Digital Communication Specialist yang berada di bawah naungan divisi Public Relations. Oleh karena itu, pemagang ingin mengetahui penerapan komunikasi pada divisi pemagang melalui aktivitas Digital Communication Specialist yang bertujuan untuk meningkatkan stakeholders engagement. Berdasarkan hasil magang dan pengamatan pemagang, kegiatan Digital Communication Specialist telah dilakukan dengan baik di bawah divisi Public Relations yang mana berjalan sesuai dengan proses perencanaan sampai pada evaluasi. Kegiatan utama yang dilakukan oleh pemagang selama berada di Lentera Bagi Bangsa (LBB) adalah mengelola akun Facebook untuk meningkatkan stakeholders engagement. Dengan kerjasama yang dilakukan dengan pihak Lentera Bagi Bangsa (LBB), kegiatan tersebut telah mendapatkan respon yang baik dari para stakeholders Lentera Bagi Bangsa (LBB). / Lentera Bagi Bangsa is an educational scholarship program that aims to aid students from underprivileged families at the Lentera Harapan School. LBB works under the auspices of a non-profit foundation and raises its funds to transform the Indonesian children through quality education. Therefore, the presence of Lentera Bagi Bangsa provide opportunities for students to be able to learn and become the next generation of young people. The intern has carried out an internship at Lentera Bagi Bangsa (LBB) for four months and is placed in the Digital Communication Specialist division, under the supervision of the Public Relations division. Therefore, the intern wants to learn about the application of communication in the Digital Communication Specialist division activities that aims to increase stakeholders engagement. Based on the intern’s observation during the internship program, the Digital Communication Specialist's activities have been carried out well under the Public Relations division, that is carried out according to the planning of the evaluation process. The intern's collaboration at LBB has received a good response from LBB's stakeholders.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Carolina, CarolinaNIM01041170012carolinedaniel55@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorParani, RizaldiNIDN0326096801UNSPECIFIED
Uncontrolled Keywords: Digital Communication Specialist; Stakeholders Engagement; Komunikasi; Lentera Bagi Bangsa (LBB)
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 9393 not found.
Date Deposited: 08 Jan 2021 07:45
Last Modified: 24 Feb 2022 04:50
URI: http://repository.uph.edu/id/eprint/13563

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