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Penerapan strategi public relations untuk meningkatkan brand awareness melalui instagram oleh marketing Partipost Indonesia=The implementation of public relations strategy to increase brand awareness by marketing Partipost Indonesia on instagram

Paramitha, Sherlin (2021) Penerapan strategi public relations untuk meningkatkan brand awareness melalui instagram oleh marketing Partipost Indonesia=The implementation of public relations strategy to increase brand awareness by marketing Partipost Indonesia on instagram. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pemanfaatan media sosial khususnya Instagram untuk menjangkau publik dengan menitikberatkan pada interaksi dari konten yang dihasilkan. Hasil produksi konten bisa dalam bentuk banyaknya relasi yang terjalin dan kesan positif di benak publik mengenai Partipost Indonesia/Spreading brand awareness by utilizing genuine public voices is carrying out a brand awareness campaign. The interaction obtained from the performance of the Partipost Indonesia's Instagram account will determine brand awareness campaign is achieved.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Paramitha, Sherlin
NIM01041170144
sherlinprmth@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Rondonuwu, Roy R.
NIDN002910550
UNSPECIFIED
Additional Information: LM 41-17 PAR p; 31001000215419
Uncontrolled Keywords: marketing public relations; konten; brand awareness, kampanye public relations
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 9747 not found.
Date Deposited: 11 Jan 2021 00:01
Last Modified: 16 Mar 2022 07:18
URI: http://repository.uph.edu/id/eprint/13658

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