Strategi inflencer marketing yang diterapkan oleh Zero One Group untuk 1l iced tea by Lewis & Carroll

Tiffany, Gabrielle (2020) Strategi inflencer marketing yang diterapkan oleh Zero One Group untuk 1l iced tea by Lewis & Carroll. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Tinggi nya kompetisi bisnis khususnya di bidang kuliner, membuat pembisnis harus membuat strategi untuk menonjolkan bisnisnya dibanding kompetitor lain. Strategi promosi ini marak digunakan dan dianggap salah satu strategi efektif untuk memperkenalkan suatu produk, menarik konsumen dan menaikan penjualan. Saat ini, ini bukan hanya tentang membuat brand atau penawaran layanan, tetapi juga untuk membangun asosiasi jangka panjang dengan orang-orang. Hal ini membuat Lewis & Carroll menggunakan strategi influencer marketing untuk meningkatkan brand awareness pada produk yang dijualnya. Zero One Group yang merupakan agency yang bergerak di bidang digital dan teknologi menawarkan layanan digital, salah satunya Influencer Marketing. Zero One Group berkomitmen untuk menyediakan solusi pemasaran dan branding digital terintegrasi yang inovatif dan efektif untuk membantu klien kami mengembangkan bisnis mereka, betapapun besar atau kecilnya. Laporan ini menerangkan bahwa Zero One Group menjadi penghubung antara influencer dengan setiap brand klien. Dari teori 4M's Influencer Marketing dan TEARS Model, Zero One Group sudah menerapkan strategi dan teori tersebut dalam layanan Influencer Marketing. Dengan penerapan ini, kepuasaan klien Zero One Group puas diukur dari engagement dan followers Instagram klien. / The high level of business competition, especially in the culinary field, makes businessmen have to make strategies to highlight their business compared to other competitors. This promotion strategy is widely used and is considered one of the effective strategies to introduce a product, attract consumers and increase sales. Today, it's not just about creating a brand or service offering, but also about building long-term associations with people. This makes Lewis & Carroll use influencer marketing strategies to increase brand awareness of the products it sells. Zero One Group, which is an agency engaged in the digital and technology sector, offers digital services, one of which is Influencer Marketing. Zero One Group is committed to providing innovative and effective integrated digital marketing and branding solutions to help our clients grow their businesses, no matter how big or small they are. This report explains that Zero One Group is the link between influencers and every client brand. From the theory of 4M's Influencer Marketing and TEARS Model, Zero One Group has implemented these strategies and theories in the Influencer Marketing service. With this implementation, Zero One Group client satisfaction is satisfied measured by the client's Instagram followers and engagement.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Tiffany, GabrielleNIM01041170021gabrielletiffany99@yahoo.co.id
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorGinting, MagdalenaNIDN0330088502UNSPECIFIED
Thesis advisorSiregar, SelviNIDN0310037603UNSPECIFIED
Additional Information: LM 41-17 TIF s; 31001000215476
Uncontrolled Keywords: komunikasi pemasaran; media sosial; influencer
Subjects: H Social Sciences > HM Sociology > HM 1201-1216 Communication
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science
Depositing User: Users 3426 not found.
Date Deposited: 11 Jan 2021 00:04
Last Modified: 15 Sep 2021 10:00
URI: http://repository.uph.edu/id/eprint/13660

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