Respon minat beli kaskuser pada produk stabilizer mobil merek Undercontrol = The consumer affective respond to purchasing the Undercontrol car stabilizer on kaskuser

William, William (2014) Respon minat beli kaskuser pada produk stabilizer mobil merek Undercontrol = The consumer affective respond to purchasing the Undercontrol car stabilizer on kaskuser. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Pesatnya dunia internet dan mobile dewasa ini telah mengubah perilaku konsumen baik di Indonesia maupun di luar negeri. Pasar semakin dekat dengan dunia digital, demikian halnya konsumen saling terhubung satu sama lain. Media mengalami perubahan yang drastis dengan munculnya media media online baru seperti media sosial, blog dan lain lain. Kaskus salah satu situs komunitas terbesar di Indonesia dengan anggota 4,5 juta orang. Dengan banyaknya anggota konsekuensi positifnya adalah banyak produsen yang memanfaatkan situs kaskus sebagai media promosi. Rumusan masalah dalam penelitian ini adalah Seberapa Besar Respon Minat Beli Kaskuser Pada Produk Stabilizer Mobil Merek Undercontrol Keabsahan data dari instrument penelitian diuji dengan SPSS dengan mencari nilai alpha cronbach dan nilai total item correlation. Nilai alpha cronbach dalam penelitian ini adalah 0,832 yang berarti di atas 0,6 yang berarti instrument penelitian dianggap reliable. Sedangkan nilai butir dari toal item correlation semuanya diatas 0,279 dengan tingkat kesalahan penelitian 0,05. Ini berarti butir pertanyaan dianggap valid / Internet and mobile has rapidly growth, it had change the consumer behavior all over the world. Digital and consumer market getting approximately as like as consumer connecting with. Mass media dramatically change because the establish of online media such as social media, blog, etc,. Kaskus one of the largest internet site in Indonesia has 4,5 million member. The effects are advertising placement growth on Kaskus. These paper research problems are to define consumer affective to purchasing the Under control car stabilizer on Kaskuser. This research, using quantitative descriptive method. These research instrument reliability measuring by alpha cronbach value and the result is 0,832 which pass to 0,6 reliability standard measurement. The variable validity measure by total corrected correlation and the result are all the question point are above 0,279 with significance value 0,05.

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