Chandra, Andry (2020) Pengaruh entrepreneurship, business strategy, dan business networking terhadap competitive advantage pada usaha mikro, kecil, dan menengah di Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini memiliki tujuan untuk mempelajari dan memberikan gambaran bagaimana hubungan antara Entrepreneurship, Business Strategy, dan Business Networking terhadap Competitive Advantage. Penelitian ini menggunakan metode penelitian kuantitatif dengan metode pengumpulan data menggunakan kuesioner yang dibantu oleh media elektronik yaitu google form. Tempat penelitian dilakukan di daerah Jakarta, Bogor, Depok, Tangerang dan Bekasi yang berhubungan dengan skala usaha Mikro, Kecil dan Menengah. Responden yang mengisi kuesioner ini adalah Pemilik, Direktur, dan Manajer dari usaha mikro, kecil, dan menengah. Total jumlah responden yang didapat dari penelitian ini dan digunakan untuk pengolahan data sebesar 230 responden dengan jumlah indikator sebanyak 23 buah. Analisis dan pengujian penelitian ini dibantu dengan aplikasi SmartPLS versi 3.3.2. Hasil pengujian menyatakan bahwa entrepreneurship memiliki pengaruh terhadap business strategy, entrepreneurship memiliki pengaruh terhadap competitive advantage, business strategy memiliki pengaruh terhadap competitive advantage, business strategy memiliki pengaruh terhadap business networking, dan business networking memiliki pengaruh terhadap competitive advantage. Rekomendasi penelitian terdapat pada BAB V penelitian ini.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Chandra, Andry NIM00000020923 andryy_chandraa@yahoo.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Hutabarat, Zoel NIDN0304128001 UNSPECIFIED |
Uncontrolled Keywords: | entrepreneurship; business strategy; business networking; competitive advantage; umkm |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
Depositing User: | Users 13389 not found. |
Date Deposited: | 02 Feb 2021 06:43 |
Last Modified: | 02 Feb 2021 06:43 |
URI: | http://repository.uph.edu/id/eprint/14780 |