Pengaruh attitude, subjective norms, perceived behavior, entrepreneurship education dan self-ffficacy terhadap entrepreneurial intention mahasiswa manajemen di Jakarta

Irianto, Sandy Pradana (2021) Pengaruh attitude, subjective norms, perceived behavior, entrepreneurship education dan self-ffficacy terhadap entrepreneurial intention mahasiswa manajemen di Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh positif attitude, subjective norms, perceived behavior, entrepreneurship education dan self - efficacy terhadap entrepreneurial intention. Teknik pengambilan sampel pada penelitian ini menggunakan teknik probability sampling melalui simple random sampling dimana responden merupakan mahasiswa manajemen di Jakarta. Sampel dalam penelitian ini berjumlah 180 responden dengan metode pengumpulan data berupa kuesioner melalui google form. Adapun metode analisis statistik yang digunakan adalah Partial Least Square – Structural Equation Modeling (PLS- SEM). Hasil penelitian menunjukkan bahwa variabel attitude, subjective norms, perceived behavior, entrepreneurship education dan self - efficacy berpengaruh positif terhadap entrepreneurial intention.

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