Fabio, Devin Andrian (2021) The relationship of service quality on customer loyalty mediated by overall service quality and satisfaction of UNIQLO online store in Jabodetabek. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
This research aims to determine the effect of e-service quality on Uniqlo Online Store e-loyalty which is mediated by overall e-service quality and e-satisfaction. Large companies are currently using technology to be able to market their products more widely, one of them is a fashion retailer company, namely Uniqlo, which uses websites and applications as online stores to be able to market their products where eservice quality is very influential here so that consumer e-loyalty to the online store is maintained. Based on the results of the research that has been made, it shows that the company needs to improve the e-service quality of the online store so that customers remain loyal. Companies are expected to pay attention to or see consumer e-loyalty from several variables, namely e-service quality, overall e-service quality, and esatisfaction. The author took respondents who had shopped at least 3 times at UNIQLO Online Store in Indonesia. Respondents in this research were 250 respondents. This research use Partial Least Square - Structural Equation Modeling (PLS-SEM) as data analysis method and processed by using SmartPLS software. The results showed that the e-service quality variable has a positive and significant effect on the responses from UNIQLO Online Store customers, so that customers will maintain their e-loyalty which is mediated by overall e-service quality and e-satisfaction.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | e-service quality; overall e-service quality; e-satisfaction; e-loyalty; e-commerce; UNIQLO | ||||||||
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Users 14303 not found. | ||||||||
Date Deposited: | 07 Feb 2021 09:56 | ||||||||
Last Modified: | 01 Mar 2022 04:56 | ||||||||
URI: | http://repository.uph.edu/id/eprint/15682 |
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