Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh price, service, atmosphere, product quality, selection, convenience terhadap Customer satisfaction melalui customer loyalty. Manfaat yang diharapkan dari penelitian ini adalah menambah khasanah ilmu pengetahuan di bidang manajemen khususnya seberapa besar pengaruh customer satisfaction sehingga meningkatkan customer loyalty yang pada akhirnya akan meningkatkan transaksi berkelanjutan dari pelanggan Ranch Market Gallaxy Mall di Surabaya. / This study aims to determine how price, service, atmosphere, product quality, selection, convenience influence customer satisfaction through customer loyalty. The expected benefit from this research is to increase knowledge in the field of management, especially how much influence customer satisfaction has, thereby increasing customer loyalty, which in turn will increase sustainable transactions from customers of Ranch Market Gallaxy Mall in Surabaya.