Kegunaan dan gratifikasi instagram bagi mahasiswi UPH jurusan Ilmu Komunikasi 2010 = Uses and gratification of instagram for UPH student departement of communication science 2010

Lisa, Lisa (2014) Kegunaan dan gratifikasi instagram bagi mahasiswi UPH jurusan Ilmu Komunikasi 2010 = Uses and gratification of instagram for UPH student departement of communication science 2010. Bachelor thesis, Universitas Pelita harapan.

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Abstract

Saat ini perkembangan media sosial dan aplikasi jejaring sosial sangat berkembang di masyarakat. Salah satu aplikasi jejaring sosial yang sedang berkembang di masyarakat adalah Instagram. Peningkatan jumlah pengguna Instagram yang cukup banyak mendorong Penulis untuk mengetahui motivasi para pengguna Instagram menggunakan media sosial ini. Salah satu pengguna Instagram adalah Mahasiswi UPH Jurusan Ilmu Komunikasi 2010. Dengan menggunakan metode penelitian studi kasus, penulis melakukan wawancara secara mendalam kepada enam orang Mahasiswi UPH Jurusan Ilmu Komunikasi 2010 untuk mengetahui motivasi mereka menggunakan Instagram. Dari penelitian ini, ada tiga hasil yang didapat. Hasil yang pertama mengetahui motivasi Mahasiswi UPH Jurusan Ilmu Komunikasi 2010 menggunakan Instagram. Hasil yang kedua mengetahui kegunaan instagram oleh Mahasiswi UPH Jurusan Ilmu Komunikasi 2010. Hasil yang ketiga mengetahui alasan Mahasiswi UPH Jurusan Ilmu Komunikasi 2010 lebih memilih instagram untuk aplikasi berbagi foto. /Social media and the social networking application have increased to the next level in the society. One of the social networking application that growing in the society is the Instagram. The purpose of this research is to find out the motivation of Instagram user. One of the user is the UPH Communication 2010 student. In this research the method that researcher used is case study. Researcher have interview 6 UPH Communication 2010 student to find out the motivation of using Instagram. From this research, there are three results. First result is to know UPH Communication 2010 student motivation. The second result is to know Instagram uses and gratification for UPH Communication student. The third result is to know the reason UPH Communication 2010 student preferring to use Instagram for sharing photo.

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