Wibisono, Redemptus (2020) Analisis faktor-faktor yang mempengaruhi customer commitment dan customer loyalty pelanggan jasa sistem erp pt. Global industri teknologi solusi (pt. Gits) Di Surabaya. Masters thesis, Universtitas Pelita Harapan.
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Abstract
Perkembangan teknologi Enterprise Resource Planning atau ERP
memberikan peluang bagi perusahaan jasa ERP di Indonesia secara khusus di Kota Surabaya. Perkembangan ini juga didorong oleh kebutuhan para pelaku industri manufaktur ataupun jasa yang ingin mengintegrasikan seluruh departemen yang mereka punya, demi menghasilkan sebuah analisa yang kuat agar pemimpin perusahaan bisa dengan mudah memberikan suatu keputusan. Salah satu perusahaan jasa yang menawarkan jasa implementasi ERP adalah PT. Global Industri Teknologi Solusi (PT. GITS). Pertama kali PT. Global Industri Teknologi Solusi didirikan pada tahun 2012 di Kota Surabaya.Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Ethical Sales, Sales Expertise, Service Performance, Corporate Reputaion, Corporate Performance, Relationship Quality Of Salesperson dan Relationship Quality Of Institution terhadap Customer Commitment dalam membentuk Customer Loyalty pada pelanggan PT. GITS di Surabaya. Manfaat yang diharapkan dari penelitian ini adalah memberikan kontribusi pada pengembangan teori dan penelitian pemasaran
yang bermanfaat bagi PT. Global Industri Teknologi Solusi dalam menelaah pengaruh variabel Ethical Sales, Sales Expertise, Service Performance, Corporate Reputaion, Corporate Performance, Relationship Quality Of Salesperson dan Relationship Quality Of Institution terhadap Customer Commitment dalam membentuk Customer Loyalty Penelitian ini merupakan penelitian dengan metode kuantitatif dengan pengolahan data menggunakan SPSS 22.0. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 31 responden yang sudah menjadi palanggan dari PT. GITS, dan berdomisili di Surabaya. Hasil penelitian menunjukkan bahwa variabel yang memiliki pengaruh terbesar adalah Customer Commitment terhadap variabel Customer Loyalty sebesar 0,680; kemudian variabel terbesar kedua adalah Relationship Quality Of Salesperson terhadap variabel Customer Commitment sebesar 0,656; terbesar ketiga variabel Corporate Reputation terhadap Relationship Quality Of Institution sebesar 0,542; terbesar keempat variabel Service Performance terhadap Relationship Quality Of Salesperson sebesar 0,411; terbesar kelima variabel Relationship Quality Of Institution terhadap Customer Commitment sebesar 0,327; terbesar keenam Sales Expertise terhadap Relationship Quality Of Salesperson sebesar 0,320; terbesar ketujuh Ethical Salesperson terhadap Relationship Quality Of Salesperson sebesar 0,283; terbesar kedelapan Relationship Quality Of Salesperson terhadap Relationship Quality Of Institution sebesar 0,257; terbesar kesembilan Corporate Performance terhadap Relationship Quality Of Institution sebesar 0,211. / The development of Enterprise Resource Planning or ERP technology
provides opportunities for ERP service companies in Indonesia especially in the
city of Surabaya. This development is also driven by the needs of manufacturing or
service industry players who want to integrate all their departments, in order to
produce a strong analysis so that company leaders can easily make decisions. One
of the service companies that offer ERP implementation services is PT. Global
Industri Teknologi Solusi (PT. GITS). The first time PT. Global Industri Teknologi
Solusi was founded in 2012 in Surabaya City.
This study aims to determine how the influence of Ethical Sales, Sales
Expertise, Service Performance, Corporate Reputation, Corporate Performance,
Relationship Quality of Salesperson and Relationship Quality Of Institution on
Customer Commitment in forming Customer Loyalty to customers of PT. GITS in
Surabaya. The expected benefit from this research is to contribute to the
development of theory and marketing research which is beneficial for PT. Global
Industri Teknologi Solusi in examining the influence of the variables Ethical Sales,
Sales Expertise, Service Performance, Corporate Reputation, Corporate
Performance, Relationship Quality Of Salesperson and Relationship Quality Of
Institution on Customer Commitment in forming Customer Loyalty
This research is a research with quantitative methods with data processing
using SPSS 22.0. Data collection was carried out by distributing questionnaires to
31 respondents who had become customers of PT. GITS, and domiciled in
Surabaya.
The results showed that the variable that had the greatest influence was
Customer Commitment to the Customer Loyalty variable of 0.680; then the second
largest variable is the Relationship Quality Of Salesperson to the Customer
Commitment variable of 0.656; the third largest was the Corporate Reputation
variable on the Quality Of Institution Relationship, amounting to 0.542; the fourth
largest variable Service Performance on the Quality Of Salesperson Relationship of
0.411; the fifth largest variable of Relationship Quality Of Institution to Customer
Commitment amounted to 0.327; the sixth largest Sales Expertise on the Quality Of
Salesperson Relationship of 0.320; the seventh largest Ethical Salesperson to the
Quality Of Salesperson Relationship of 0.283; the eighth largest is the Relationship
Quality Of Salesperson to the Quality Of Institution Relationship of 0.257; the ninth
largest was Corporate Performance on Relationship Quality Of Institution,
amounting to 0.211.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Wibisono, Redemptus NIM02619190009 edwardwibisono25@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sondakh, Oliandes UNSPECIFIED UNSPECIFIED Thesis advisor Amelia, Amelia UNSPECIFIED UNSPECIFIED |
Uncontrolled Keywords: | corporate reputation; relationship quality; ethics; loyalty |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Surabaya > Business School > Master of Management Current > Faculty/School - UPH Surabaya > Business School > Master of Management |
Depositing User: | Users 6467 not found. |
Date Deposited: | 23 Feb 2021 08:25 |
Last Modified: | 23 Feb 2021 08:25 |
URI: | http://repository.uph.edu/id/eprint/16208 |