Aktivitas social media marketing PT. Nadi Digital Indonesia = Social media marketing activities at PT. Nadi Digital Indonesia

Anastasia, Sharon (2014) Aktivitas social media marketing PT. Nadi Digital Indonesia = Social media marketing activities at PT. Nadi Digital Indonesia. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Perkembangan teknologi telah mengubah cara manusia dalam berkomunikasi. Salah satu hal yang mengubah cara berkomunikasi adalah penggunaan teknologi internet. Pada saat ini internet menjadi salah satu sumber informasi yang paling luas dan tanpa batas. Adanya kebutuhan yang terns meningkat dalam dunia bisnis, membuat para marketeer membuat dan mengembangkan strategi marketing baru, yaitu social media marketing. Saat ini, strategi social media marketing menjadi strategi yang ampuh untuk meraih eksistensi dan mengalahkan kompetitor. Melihat peluang usaha ini, hadirlah Next Digital Indonesia sebagai Digital Agency yang memberikan layanan dalam bentuk SEO, SEM, dan SMM. Pada pcriode magang Penulis selama 4 (empat) bulan ini, penulis bertanggung jawab sebagai account executive di Next Digital yang di kepalai oleh seorang senior account executive. Yang memiliki tugas untuk mengawasi serta memastikan kepuasan client dan keperluan client serta menampung apa yang menjadi pcrmasalahan client mengenai social media marketing mereka dan berusaha untuk membangun strategi komunikasi yang sesuai dengan keinginan client sehingga objective dari client dapat tercapai, kemudian disampaikan kepada project team. Komunikasi yang terjalin di dalam Next Digital Indonesia baik secara internal maupun ekstemal, namun dalam pelaksanaannya, Penulis menyarankan untuk memperjelas job desription, sehingga tidak terjadi kcsalahpahaman antar departemen. / The vast development of technology brings many simplicity to everyday communication such as telegram, telephone, television, radio and internet. Nowadays, internet being the most extensive resources without limit create a growing needs into the bussiness world. Making many marketeers develop a new ways into marketing strategies, namely social media marketing. The rapid change of social media brings social media marketing into a powerful and strategic ways to achieve existence among other competitors and soon replaces them. Seeing through the digital marketing bussiness opportunity, Next Digital Indonesia as Digital Agency emerges and provides digital marketing services in the form of SEO, SEM, and SMM. In the period of internship for 4 months, the author was given the responsibity as Account Executive at Next Digital and supervised by senior account executive. The job is to make sure, satisfy client, and manage client s problems about social media marketing and build the right strategy to achieve client’s goal, then deliver the message to the project team. The communication that exists within the Next Digital Indonesia both internally and externally runs very good but then, in the implementation, Author suggest to manage the job description, so there is no miss communication happened.

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