Aktivitas Blue Circle dalam menerapkan promotion mix untuk meningkatkan brand awareness Clairmont di Jakarta Selatan = The Activity of Blue Circle in applying promotion mix to increase Clairmont brand awareness in South Jakarta

Kenny, Rafael (2014) Aktivitas Blue Circle dalam menerapkan promotion mix untuk meningkatkan brand awareness Clairmont di Jakarta Selatan = The Activity of Blue Circle in applying promotion mix to increase Clairmont brand awareness in South Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Banyak perusahaan berlomba-lomba untuk memasarkan produknya masingmasing dengan cara yang beragam. Menggunakan biaya sekecil-kecilnya tetapi ingin mendapatkan keuntungan sebesar-besarnya, hal inilah yang membuat perusahaan menawarkan produk mereka melalui below the line advertising. Melalui below the line advertising, perusahaan dapat beriklan dengan biaya yang terjangkau tetapi memiliki dampak besar apabila digunakan dengan efektif dan efisien. Media billboard adalah salah satu advertising below the line yang sangat baik dampaknya apabila digunakan dengan efektif dan efisien. Blue Circle adalah suatu perusahan agensi yang tidak hanya bergerak dalam bidang digital marketing tetapi full-service dalam pelayanannya sebagai biro periklanan. Blue Circle sudah membantu banyak pembuatan iklan atau campaign, dan salah satunya adalah membantu pemasangan iklan Clairmont di media billboard ini. Pemasangan iklan di Billboard yang dilakukan oleh Clairmont dan dibantu oleh Blue Circle memiliki tujuan utama yaitu meningkatkan brand awareness dari Clairmont sendiri, sehingga membutuhkan perencanaan yang matang dan mencari media yang tepat dalam memasang iklan Clairmont tersebut. Dengan munculnya berbagai saingan dari Clairmont sendiri, membuat Clairmont harus mengalahkan saingannya dengan tepat dan cermat. /Companies compete with each other to sell their product with many different ways. By using the smallest cost to get maximum profit, this makes companies offering their products through below the line advertising. Through below the line advertising, companies can advertise with an affordable cost but still having a great impact. Billboard advertising is one of the below the line advertising that have a great impact if it’s being used effectively and efficiently. Blue Circle is an agency company that not only specializes in digital marketing, but also a full-service advertising agency. Blue Circle has helped many campaigns including Clairmont by advertise their products on billboard advertising. The placement of Clairmont billboard ads by Blue Circle has a primary goal to increase Clairmont brand awareness, thus it requires a good planning and research for a right media to put the advertisement. The emergence of Clairmont rival makes Clairmont have to beat their competitors with precise and accurate way. The author recommends Clairmont try to add more above the line advertising.

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