Environmental damage has become a popular issue around the globe for the last decade. In response to this issue, people have started to look for alternatives in order to save our earth. People are looking for a green mode of transportation and this includes bicycle. This trend around the globe has spread into Indonesia, making bicycle as one of the must-have items. Moreover people are becoming more aware of their healthy lifestyle also helps to increase the trend of bicycles among Indonesians. Further support by the government for bicycles, bicycle boom in Indonesia is unavoidable. Although there are still many things to be done in order to facilitate this growing industry. Reaching a high 240 million of population, Indonesia has certainly become one of the biggest consumer markets of bicycles. Demand for bicycles skyrocketed within 3 years and is expected to reach 6 million units per year in 2011. In order to deal with this situation, BikeOne is established. BikeOne will promote healthy lifestyle and ‘green’ technology of bicycles to all customers and provide the assistance for beginners to choose a bike that is suitable with their needs. BikeOne will provide the best service to both potential and existing customers in order to create a good long lasting relationship with the customers. This is to accomplish its mission: Number ONE in bike.