Kredibilitas ayla dimitri sebagai sumber media fashion = Ayla dimitri’s credibility as a fashion media source and it’s effects on her followers

Chaidir, Elisha Nathania (2017) Kredibilitas ayla dimitri sebagai sumber media fashion = Ayla dimitri’s credibility as a fashion media source and it’s effects on her followers. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Instagram adalah sebuah aplikasi media sosial berbasis konten kreatif berupa gambar dan video. Kemudahan dalam mengakses hanya lewat smartphone, membuat media sosial ini booming di kalangan masyarakat. Instagram banyak digunakan oleh fashion brands, fashion media dan juga fashion bloggers sebagai media mereka untuk sharing konten seputar fashion, salah satunya yaitu Ayla Dimitri. Hal ini juga terjadi bagi para pengguna Instagram untuk menggunakannya sebagai sumber informasi fashion alternatif bagi mereka. Sebagai seorang audience pengguna Instagram perlu mengetahui kredibilitas dari seorang fashion influencer agar dapat dipercaya. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan fenomenologi . Pengumpulan data dilakukan dengan wawancara mendalam, data dianalisis dengan teknik analisis data deskriptif. Sebanyak lima informan yang telah mengikuti Ayla Dimitri selama lebih dari setahun telah berpartisipasi dalam penelitan ini. Dari analisis data, teridentifikasi tiga elemen utama dari kredibilitas sumber yaitu keterpercayaan, keahlian dan ketertarikan. Hasil penelitian mengemukakan bahwa seluruh informan menganggap bahwa Ayla Dimitri mempunyai kredibilitas bedasarkan dari wawasannya yang tinggi seputar fashion, konten Instagramnya yang authentic dan kreatif serta informatif bagi para followers-nya./ Instagram is an application-based social media creative content consist of pictures and videos. The easy access through smartphones, makes social media popular in the community. Instagram is widely used by fashion brands, fashion media and fashion bloggers as their medium for sharing content around fashion, for example Ayla Dimitri. Same for Instagram users, they use it as an alternative source of fashion information for them. As an audience, Instagram users need to determine the credibility of a fashion influencer to be trusted. This study used a qualitative descriptive method with phenomenology approach. The data collection is done by in-depth interview, the data were analyzed with descriptive data analysis techniques. A total of five informants who have followed Ayla Dimitri for over a year have participated in this research. From the data analysis, there are three main elements of source credibility, namely trustworthiness, expertise and attractiveness. The results of the study suggested that all informants consider that Ayla Dimitri have the credibility as a fashion influencer based on her insightfulness towards the fashion industry, her authentic and creative contents on Instagram and informative for her followers

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