Stefano, Kevin (2015) Kegunaan dan kepuasan dalam mengakses Allkpop.com bagi para anggota Sujunesia = The uses and gratifications in accessing Allkpop.com for members of Sujunesia. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Media online merupakan hasil kemajuan teknologi yang memungkinkan
manusia untuk memperoleh informasi yang tidak dibatasi perbedaan tempat dan
waktu. Varian informasi yang disajikan pun beragam termasuk informasi
mengenai K-pop. Terdapat allkpop.com, yang merupakan sebuah situs berita
seputar K-pop yang berada di peringkat ke – 662 sebagai situs web yang paling
sering dikunjungi di Indonesia. Hal tersebut mendorong Peneliti untuk
mengetahui apakah kegunaan yang mendorong serta kepuasan yang diraih dari
allkpop.com bagi sepuluh anggota Sujunesia yang juga merupakan pengguna aktif
dari media online tersebut.
Untuk dapat menjawab rumusan masalah tersebut, Peneliti menggunakan
pendekatan penelitian kualitatif dengan metode penelitian fenomenologi.
Kemudian, Peneliti menggunakan Teori Kegunaan dan Kepuasan (Uses and
Gratifications Theory) untuk membingkai penelitian ini dan mengkaitkannya
dengan tipologi kepuasan dan kegunaan serta model paradigma kegunaan dan
kepuasan.
Dari hasil penelitian, ditemukan bahwa para informan memiliki alasan
penggunaan media selain untuk memperoleh informasi. Para informan juga
meraih kepuasan dalam mengakses allkpop.com yang disebabkan oleh penyajian
berita yang menarik dan mudah dimengerti meskipun disajikan dalam bahasa
Inggris. / Online media are the result of technology development that allows people to
obtain information without any space or time limitations. Online media offer
various kinds of information, including information about K-pop. Allkpop.com is
a website containing the latest information about K-pop. Allkpop.com is the 662nd
most visited website in Indonesia. That data encourages the Researcher to find out
the uses and gratifications of allkpop.com for ten members of Sujunesia, who are
also active users of that online media.
To answer the research questions, the Researcher used the qualitative
phenomenology method. Then, the Researcher used the Uses and Gratifications
Theory as the framework of this research and associated it with the typologies and
the paradigm model of uses and gratifications.
The results show that all of the informants have their own reasons in
accessing allkpop.com aside from obtaining information. All informants were also
gratified after they accessed allkpop.com because the news were delivered nicely
and were easy to understand, even though English is not the mother tounge of the
informants.
Item Type: | Thesis (Bachelor) |
---|---|
Creators: | Creators NIM Email ORCID Stefano, Kevin UNSPECIFIED UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Simorangkir, Deborah N. UNSPECIFIED UNSPECIFIED |
Additional Information: | SK 41-11 STE k |
Uncontrolled Keywords: | kegunaan dan kepuasan |
Subjects: | H Social Sciences > HM Sociology H Social Sciences > HM Sociology > HM(1)-1281 Sociology |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
Depositing User: | Mrs Linda Dwiastuti |
Date Deposited: | 16 Oct 2018 08:02 |
Last Modified: | 19 Nov 2021 07:53 |
URI: | http://repository.uph.edu/id/eprint/1797 |