Analysis of the influence of price, service quality, and brand promotion on purchase decisions at H&M Lippo Karawaci for Pelita Harapan University students

Ronaldo, Charles (2020) Analysis of the influence of price, service quality, and brand promotion on purchase decisions at H&M Lippo Karawaci for Pelita Harapan University students. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

The growth of the fashion industry is driven by the increasing level of community needs, so companies must be able to determine the right marketing strategy in order to survive and win the competition. There are several factors that need to be measured such as Price, Service Quality, and Brand Promotion. Researchers want to examine the effect of Price, Service Quality, and Brand Promotion. Researchers want to examine the effect of Price, Service Quality, and Brand Promotion at the H&M Supermall Karawaci store on purchasing decisions for Pelita Harapan University students. Previous research states that Price, Service Quality, and Brand Promotion have an effect on purchase decisions.

Item Type: Thesis (Bachelor)
Creators:
CreatorsNIMEmail
Ronaldo, CharlesNIM00000026512ronaldocharles475@gmail.com
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSembel, Jaquelinda SandraNIDN0001046202sandra.sembel@uph.edu
Uncontrolled Keywords: business strategy; purchase decision; price; service quality; brand promotion
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 13880 not found.
Date Deposited: 16 Feb 2021 04:24
Last Modified: 11 Jun 2021 03:16
URI: http://repository.uph.edu/id/eprint/18936

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