The growth of the fashion industry is driven by the increasing level of community needs, so companies must be able to determine the right marketing strategy in order to survive and win the competition. There are several factors that need to be measured such as Price, Service Quality, and Brand Promotion. Researchers want to examine the effect of Price, Service Quality, and Brand Promotion. Researchers want to examine the effect of Price, Service Quality, and Brand Promotion at the H&M Supermall Karawaci store on purchasing decisions for Pelita Harapan University students. Previous research states that Price, Service Quality, and Brand Promotion have an effect on purchase decisions.