Kampanye Brand MS Glow For Men Maskulin 2 IN 1 Di Instagram Oleh Marketing Public Relations Kece Entertainment = Campaign brand ms glow for men masculin 2 in 1 Instagram by marketing public relations kece entertainment

Suseno, Alfren (2021) Kampanye Brand MS Glow For Men Maskulin 2 IN 1 Di Instagram Oleh Marketing Public Relations Kece Entertainment = Campaign brand ms glow for men masculin 2 in 1 Instagram by marketing public relations kece entertainment. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kampanye merupakan sebuah proses komunikasi yang bertujuan untuk menyampaikan pesan dan mempengaruhi target audiens, sehingga memerlukan strategi kreatif yang tepat agar pesan yang disampaikan efektif MS Glow for Men Maskulin 2in1 merupakan body lotion merupakan skincare yang di keluarkan oleh brand MS Glow dimana brand tersebut membuat kampanye periklanan di media sosial Instagram sebagai upaya meningkatkan brand awareness. Dari hal ini pemagang menyimpulkan suatu permasalahan, yaitu bagaimanakah strategi kampanye dalam upaya meningkatkan penjualan produk yang dikembangkan oleh Marketing Public Relations Kece Entertainment. Tujuan kegiatan magang yang dilakukan oleh pemagang adalah untuk mengetahui bagaimana kegiatan campaign yang dilakukan oleh Marketing Public Relations Kece Entertainment di media sosial terutama Instagram influencer. Dengan adanya campaign product ini diharapkan dapat membagun brand awareness dalam upaya membangun tingkat penjualan dari brand MS Glow For Men Maskulin 2in1 / A campaign is a communication process that aims to convey messages and influence the target audience, so it requires the right creative strategy so that the message is conveyed effectively MS Glow for Men Masculine 2in1 is a body lotion which is a skincare product issued by the MS Glow brand where the brand creates an advertising campaign on Instagram social media as an effort to increase brand awareness. From this, the apprentice concludes a problem, namely how is the campaign strategy in an effort to increase product sales developed by Marketing Public Relations Kece Entertainment? The purpose of the internship activities carried out by apprentices is to find out how the campaign activities carried out by Kece Entertainment's Marketing Public Relations on social media, especially Instagram influencers With this product campaign, it is hoped that it can build brand awareness in an effort to build the sales level of the MS Glow For Men Masculine 2in1 brand.

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