Santo, Leo (2003) Analisis strategi pada perusahaan surveyor : studi kasus pada PT. Citrabuana Indoloka. Masters thesis, Universitas Pelita Harapan.
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Abstract
PT.CITRABUANA INDOLOKA adalah perusahaan Penanaman Modal Asing
yang bergerak dibidang surveyor. Dalam menghadapi persaingan yang semakin
ketat perusahaan harus mampu beradaptasi dengan cepat terhadap lingkungan
yang cepat berubah. Perusahaan harus mempunyai kemampuan serta
kemauan untuk bersaing. Pemilihan dan penerapan strategi yang tepat adalah
faktor utama untuk memenangkan persaingan dalam menguasai market yang ada.
Analisa strategi dan pemilihan strategi dilakuakan pendekatan Rationalistic
dengan faktor internal maupun eksternal menjadi perhatian dalam menentukan
strategi. Hasil analisa strategi, pemilihan strategi, evaluasi strategi dan analisa
resiko didapatkan: Strategi Market Development dan Strategi Integrasi
Horizontal, dengan sasaran : Meningkatkan nilai tambah bagi pelanggan dengan
lebih cepat untuk memberikan laporan survey serta memberikan informasi detail
yang up-to-date terhadap status order survey, Membangun market di Indonesia
lebih agresif, dan Strategi direalisasikan melalui Internal Development.
Implementasi strategi dilakukan melalui restructure organization serta alokasi
kekuatan dan kontrol. Walaupun strategi yang diberikan tidak seluruhnya di
implementasikan, terdapat banyak pengalaman dan data yang dapat digunakan
oleh para Manager sebagai salah satu jalan dan pandangan untuk memilih strategi
yang tepat.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Santo, Leo NIM3900017 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Simarmata, Mesdin C. UNSPECIFIED UNSPECIFIED |
Additional Information: | T 39-00 SAN a |
Subjects: | T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering |
Divisions: | University Subject > Historic > Faculty/School > Department of Master of Industrial Engineering Program Historic > Faculty/School > Department of Master of Industrial Engineering Program |
Depositing User: | Phillips Iman Heri Wahyudi |
Date Deposited: | 02 Mar 2021 02:06 |
Last Modified: | 03 Aug 2022 03:14 |
URI: | http://repository.uph.edu/id/eprint/20603 |