Irawan, Irawan (2003) Analisa peluang m-commerce di Indonesia. Masters thesis, Universitas Pelita Harapan.
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Abstract
M-commerce didefinisikan sebagai kegiatan transaksi retail yang dilakukan
menggunakan jaringan dan peralatan telekomunikasi mobile, termasuk pembelian
dan pemesanan produk atau jasa yang dilakukan dengan perangkat komunikasi
mobile. Banyak orang mempunyai dan menggunakan perangkat komunikasi
mobile, sampai dengan Oktober 2003 tercatat jumlah pelanggan operator seluler di
Indonesia sebanyak 16,9 juta. Kondisi ini dapat dimanfaatkan untuk mendorong
terwujudnya m-commerce. Dengan menganalisa kondisi yang ada di Indonesia
meliputi teknologi yang digunakan, kondisi individu, sosial dan budaya dapat
dibuat suatu framework layanan m-commerce di Indonesia yang akan digunakan
untuk mengidentifikasi produk dan layanan m-commerce yang dapat
dikembangkan di Indonesia. Kondisi individu, sosial dan budaya masyarakat
perkotaan di Indonesia yang/w«, suka hiburan, sibuk, mobile, suka berbelanja
mendorong dikembangkan layanan mobile entertainment, mobile infotainment
(informas/, religion, emergency), mobile ticketing, mobile directory, mobile
shopping, mobile advertising, mobile marketing.dan mobile banking.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Irawan, Irawan NIM39010013 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Muljono, Muljono UNSPECIFIED UNSPECIFIED |
Additional Information: | T 39-01 IRA a |
Subjects: | T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering |
Divisions: | University Subject > Historic > Faculty/School > Department of Master of Industrial Engineering Program Historic > Faculty/School > Department of Master of Industrial Engineering Program |
Depositing User: | Phillips Iman Heri Wahyudi |
Date Deposited: | 02 Mar 2021 01:54 |
Last Modified: | 03 Aug 2022 02:12 |
URI: | http://repository.uph.edu/id/eprint/20618 |