One of the fundamental things that can maintain customer loyalty is to provide satisfaction and the best quality of service so that company could maintain the trust and increase the number of customers. The aim of this study is to identify the effect of service quality on customer satisfaction and customer loyalty. The concept of this research model was developed to examine the relationship between these three variables. In this study, the authors conducted the data collection by questionnaire methods using a probability random sampling techniques which distribute the questionnaires directly to the respondents randomly. The experiment was conducted in Turindo Tour & Travel and the study requires a sample of 195 respondents from the customers who come to the main office of Turindo Tour & Travel in Yogyakarta. The result from the experiment support and indicate a positive relationship that occurs between service quality, customer satisfaction and customer loyalty in Turindo Tour & Travel. There are some recommendations given by the authors to Turindo Tour & Travel, that is company should never stop to take notices, develops and maintains the service quality that creates customer satisfaction which will be a strong factor for the creation of customer loyalty.