The study investigates the key factors that Instagram influence's consumers purchasing and how Instagram also contributes to the control of pricing within the street wear phenomenon in Jakarta, Indonesia. A total of 8 street wear enthusiasts have been interviewed through the phenomenology method of qualitative research. The results of the study shown that business strategies in Instagram is a culmination of 4 different factors. Endorsement, Social media marketing, Limit in quantity, and Collaboration that further affect the consumers. The study finds that through the effective use of the business strategies and understanding Digital marketing in Instagram it can primarily affect consumer behavior which result in the consumers purchase decision. Prices are also determined from the methods that businesses use to increase the demand of their particular product whilst limiting the amount of products within the market. This in whole shows Instagram's influence to the variables of consumers and price in the street wear trend within Indonesia.