Event and Co is business providing service by creating events and marketing for venues such as cafes, restaurants, bars and club. Event and Co started in 2017 with an idea to help venues to boost their sales and help them in the competitive market. Event and Co consist of 4 members, and all the members have an equal share of the business. Event and Co receives its pay mainly through revenue sharing percentage from the total revenue during the event held by Event and Co. The company main target are young youth from 18-25, mainly being college and university students. The targeted age should belong to income group which is SES A and SES B, belonging to the income group above agree income. Event and co mainly uses online market strategies such as Instagram and other social media's to try attract crowd to come to the events. For Event and Co to startup the 4 members inserting Rp 50,000,000 at the beginning of the business, for the marketing testing, development and working capital.