The aim of this study is to explain the business of PEPA. Where PEPA is taking a new concept of providing an advertising platform service and distributing a product of paper packaging. Combining both of this business concept, PEPA is able to help venues such as restaurant, coffee shops and other places that are using paper packaging to reduce their cost for paper packaging, likewise PEPA is providing a new advertising platform in the form of paper packaging. The reasonable price PEPA can give both product of paper packaging and advertising platform service is by distributing the price towards both venues who are in need of paper packaging and companies who want to advertise their product or service