Penerapan Protokol Kesehatan oleh Divisi Corporate Communication PT. Citilink Indonesia pada masa COVID- 19

Biondi, Biondi (2021) Penerapan Protokol Kesehatan oleh Divisi Corporate Communication PT. Citilink Indonesia pada masa COVID- 19. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

PT Citilink Indonesia adalah perusahaan yang bergerak di bidang penerbangan yang merupakan anak perusahaan dari Garuda Indonesia. Kondisi sektor penerbangan saat ini menjadi tertantang karena adanya pandemi Covid-19. Konsumen akan merasa aman dan nyaman dengan ketertiban yang telah diberlakukan dan berjalan selama masa pandemi seperti sekarang ini. Tujuan dari pelaksanaan magang ini adalah untuk mengetahui peran public relations yang dilakukan divisi Corporate Communication dalam upaya membangun kepercayaan terhadap penerapan protokol kesehatan di masa pandemi Covid-19. Pemagang ditempatkan pada bagian Corporate Communication yang dibawah divisi Secretary & CSR yang memiliki tanggung jawab untuk melakukan komunikasi eksternal. Implementasi komunikasi eksternal yang dilakukan seperti membuat press release, menjalin hubungan dengan media, media monitoring, hingga membantu mengkaji setiap kerja sama perusahaan dengan publiknya, serta membantu melancarkan campaign yang diselenggarakan perusahaan. Hasil implementasi dari proses magang ini yaitu melakukan pertemuan dengan melakukan komunikasi langsung maupun menggunakan media online lainnya dengan mengirimkan press release yang kemudian akan disampaikan ke publik. Guna menjalin hubungan lebih dekat dan memberikan edukasi mengenai penerapan protokol kesehatan pada saat melakukan penerbangan, divisi corporate communication melaksanakan kegiatan-kegiatan seperti Safe Travel Campaign serta bekerja sama dengan Antis untuk meningkatkan kesehatan dan keamanan saat penerbangan. Adapun implementasi komunikasi 2 arah dengan beberapa penumpang mengenai bagaimana penerapan protokol kesehatan yang ada dan membantu penumpang dalam melaksanakan protokol kesehatan COVID- 19. / PT Citilink Indonesia is a company in the aviation field which is a subsidiary of Garuda Indonesia. The condition of aviation sector in the present is currently being challenged due to the Covid-19 pandemic. Consumers will feel safe and comfortable with the orderliness that has been enforced and running during this pandemic period. The purpose of this internship is to know the role of public relations done by the Corporate Communication division in the efforts to build trust on the health protocol implementation in the Covid-19 pandemic. Intern is placed in the Corporate Communication section under the Secretary & CSR division. The form of implementation as an intern is responsible to carry out external communication, such as making press release, establishing relationship with the media, media monitoring, until helping to assess each company’s cooperation with public, and helping to launch campaigns organized by the company. The result of implementation conducted by intern are conducting a meeting by making direct communication as well as using other online media by sending the press release which will then be conveyed to the public. To establish a closer relationship and give education regarding to the health protocol implementation at the time of flight, corporate communication division conducted activities such as Safe Travel Campaign and cooperate with Antis to increase the health and safety in flight. Intern and team also carried out 2 way communication with some passengers about how is the existing health protocol implementation and help the passengers to do COVID- 19 health protocol.

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