Advertising gives impact to create brand awareness. AQUA is a pioneer of packed mineral water brand in Indonesia. To create brand awareness and compete with its competitor, AQUA adopts new segmentation as their base on creating TVC and digital videos for 2018. This internship program started from January 5th to April 5th 2018, in form of the student observation and experience at Danone AQUA had purpose of analyzing which segment has the most viewers and highest engagement on AQUA's social media, specifically on YouTube and Facebook. The new segment of AQUA consists six different profiles: Culinary Experience Seeker, Travel Swain, View Finder Youngster, Home Fine Dining, Look Good Feel Good, and Tech Literate. Therefore, the student also compares AQUA's TVC and digital video number of views with its competitor in order to analyze the effectiveness of this new segment.