Tanoto, Kevin Richardo (2020) The influence of social media on the success of We The Fest music festival. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
This research aims are to identify the influence of social media towards emotional attachment, brand relationship quality, and word of mouth on We The Fest music festival attendees
| Item Type: | Thesis (Bachelor) | ||||||||
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| Uncontrolled Keywords: | social media interactions; emotional attachment; brand relationship quality; word of mouth | ||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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| Depositing User: | Users 13509 not found. | ||||||||
| Date Deposited: | 23 Feb 2021 08:15 | ||||||||
| Last Modified: | 25 Sep 2023 03:37 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/22765 |
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