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The influence of social media on the success of We The Fest music festival

Tanoto, Kevin Richardo (2020) The influence of social media on the success of We The Fest music festival. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

This research aims are to identify the influence of social media towards emotional attachment, brand relationship quality, and word of mouth on We The Fest music festival attendees
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Tanoto, Kevin Richardo
NIM00000021983
kvnrichardo@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Radnan, Paulus
NIDN0324058008
paulus.radnan@uph.edu
Uncontrolled Keywords: social media interactions; emotional attachment; brand relationship quality; word of mouth
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 13509 not found.
Date Deposited: 23 Feb 2021 08:15
Last Modified: 25 Sep 2023 03:37
URI: http://repository.uph.edu/id/eprint/22765

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