Subrata, Jose Widjaja (2008) Studi kasus sistem customer relationship management (CRM) sebagai daily support tool untuk delivery channel support (DCS) di Lippobank. Masters thesis, Universitas Pelita Harapan.
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Abstract
Customer Relationship Management System is a system for the purpose of
increasing customer satisfaction and maintaining their relationship with the
company. In giving services to internet banking users, an integrated 1-portal tool
is required for the Delivery Channel Support to lessen their workload. Currently,
the writer believed that DSS is functioning as a stsandalone CRM Tool, this way,
DSS will have to access each server in giving services to user or branches.
The thesis presents framework of a new system based on interview results.
Modules will be used in order for DCS to gain easy access via web-based system.
Three main modules are presented with integration of a main module to database
or information such as the AS/400, server e-LippoLink, and system parameter
with several sub-modules connected with specific functions.
Framework of the new system is analyzed with SWOT analysis, internal
and external matrikx, and SWOT matrix in order to find out business strategy
alternatives that would be applied.
The end result shows that advantages can be seen from the new system in
order for DCS to be able to work from 1-portal system to access information
needed. The new system will also have potential to be further developed to a
wider scope of uses. / Sistem Customer Relationship Managemen (CRM) merupakan sistem
untuk meningkatkan kepuasan pelanggan dan menjaga hubungan perusahaan
dengan pelanggan. Dalam melayani para user internet banking diperlukan suatu
tool yang bisa memberikan integrasi dalam 1 portal sehingga Delivery Channel
Support bisa lebih mudah dalam melaksanakan tugasnya, karena selama ini
dirasakan Delivery Channel Support berjalan atau berfungsi sebagai CRM Tool itu
sendiri sehingga Delivery Channel Support yang harus mengakses satu per satu
dari setiap server jika melayani user atau cabang.
Dalam tulisan ini dijelaskan framework sistem baru yang didapatkan dari
hasil wawancara sehingga bisa ditawarkan dalam bentuk modul-modul yang
mudah diakses oleh Delivery Channel Support dalam sistem berbasiskan web,
sehingga Delivery Channel Support bisa berjalan sesuai dengan fungsinya. Ada 3
modul utama yang bisa dibuat dengan mengintegrasikan modul utama tersebut ke
database atau informasi seperti AS/400, server e-LippoLink, dan system
parameter dengan beberapa sub-sub modul yang terhubung sesuai dengan
fungsinya masing-masing.
Framework sistem baru tersebut dianalisa dengan menggunakan analisa
SWOT, matriks internal dan ekternal, dan matriks SWOT untuk mengetahui
alternatif strategi bisnis yang bisa diambil.
Dalam kesimpulannya bisa didapatkan bahwa banyak keuntungan yang
diambil dari sistem baru tersebut sehingga Delivery Channel Support bisa berkerja
cukup dari 1 portal saja untuk mengakses semua informasi yang dibutuhkan.
Sistem baru ini juga masih mempunyai potensi lebih untuk dikembangkan ke
ruang lingkup yang lebih luas.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Subrata, Jose Widjaja NIM3920050018 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Salahudin, Rudy UNSPECIFIED UNSPECIFIED Thesis advisor Budiono, Hantarman UNSPECIFIED UNSPECIFIED |
Additional Information: | T 39-05 SUB s |
Subjects: | T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering |
Divisions: | University Subject > Historic > Faculty/School > Department of Master of Industrial Engineering Program Historic > Faculty/School > Department of Master of Industrial Engineering Program |
Depositing User: | Phillips Iman Heri Wahyudi |
Date Deposited: | 27 Feb 2021 02:47 |
Last Modified: | 14 Sep 2023 08:23 |
URI: | http://repository.uph.edu/id/eprint/22779 |