Puspitasari, Hasriani (2021) Karya kompetensi profesi: Laporan hasil seminar penelitian pengaruh faktor produk, harga, promosi, dan mitra kerja terhadap keputusan pembelian di cloud kitchen. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
During this Covid-19 pandemic, so many business sectors were affected. One of the most
affected sectors is cafe and restaurant business. After the government set the local lockdown,
people thought of other ways of how to sell the food and beverage with online delivery.
Therefore, cloud kitchens are the solution to this business. Cloud kitchen is a restaurant that
doesn’t serve dine-in, but only serves through online application. Many millennials opening this
cloud kitchen business. This article is using a questionnaire method to gather the data from
millennials or generation Y around JaBoDeTaBek (Jakarta, Bogor, Depok, Tangerang, Bekasi)
in Indonesia and process the data using SPSS with validity and reliability test, normality test,
linear regression test, determinant coefficient test, T test, and F test. With this article, millennials
who are going to open new cloud kitchen business would know what is the influence of product,
price, promotion, and partners factor on purchase decision in cloud kitchen.
Item Type: | Thesis (Bachelor) |
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Creators: | Creators NIM Email ORCID Puspitasari, Hasriani NIM01541170197 ichahps92@gmail.com UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Situmorang, Jimmy NIDN0328117605 jimmy.mhs@uph.edu |
Uncontrolled Keywords: | Cloud Kitchen; Marketing Strategy; Gen Y; Millennial |
Subjects: | T Technology > TX Home economics > TX 901-953 Hospitality Industry |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management Current > Faculty/School - UPH Karawaci > Faculty of Tourism > Hotel Management |
Depositing User: | Users 18032 not found. |
Date Deposited: | 25 Feb 2021 05:32 |
Last Modified: | 03 Mar 2021 07:31 |
URI: | http://repository.uph.edu/id/eprint/22976 |