Public relations campaign pada instagram kampanye politik calon gubernur dan wakil gubernur Sulawesi Utara pilkada tahun 2020 oleh PT KCI = public relations campaign in the political campaign instagram of the governor and vice governor of north sulawesi election in 2020 by pt kci

Ramadhita, Livia (2021) Public relations campaign pada instagram kampanye politik calon gubernur dan wakil gubernur Sulawesi Utara pilkada tahun 2020 oleh PT KCI = public relations campaign in the political campaign instagram of the governor and vice governor of north sulawesi election in 2020 by pt kci. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Kerja praktek atau magang adalah kegiatan yang dilakukan oleh mahasiswa/i untuk mempraktekkan teori yang sudah dipelajari selama menjalani perkuliahan dengan terjun langsung ke dunia pekerjaan. Pemagang melakukan kerja praktek atau magang di PT Konsultan Citra Indonesia. PT Konsultan Citra Indonesia adalah perusahaan konsultan politik yang merupakan anak perusahaan dari PT Lingkaran Survei Indonesia. Tujuan utama pemagang dalam bekerja di PT Konsultan Citra Indonesia adalah untuk mengetahui bagaimana berkampanye politik menggunakan media sosial.Pemagang melaksanakan magang di PT Konsultan Citra Indonesia sebagai social media operations dan bertugas untuk melakukan kampanye politik untuk Calon Gubernur dan Wakil Gubernur Sulawesi Utara menggunakan media sosial Instagram. Dalam kampanye melalui Instagram, pemagang beserta tim menggunakan strategi public relations campaign. Calon Gubernur dan Wakil Gubernur Sulawesi Utara berhasil unggul dalam hasil quick count dan memenangkan Pemilihan Kepala Daerah 2020. / Internship is an activity carried out by university students to put into practice the theories that have been learned during lectures by doing. Writer do internship at PT Konsultan Citra Indonesia. PT Konsultan Citra Indonesia is a political consulting company which is a subsidiary of PT Lingkaran Survey Indonesia. The main purpose of doing internship at PT Konsultan Citra Indonesia is to find out how to do political campaign using social media. PT Konsultan Citra Indonesia gave the writer position on internship as social media operations and are in charge of doing political campaign of Candidates for Governor and Deputy Governor of North Sulawesi through Instagram. In campaigns through Instagram, writer and team are using public relations campaign as strategy. Candidates for the Governor and Deputy Governor of North Sulawesi succeeded in leading the quick count results and winning the 2020 Regional Election.

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