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Dampak layanan digital payment serta promosi terhadap keputusan pembelian konsumen Grabfood selama masa pandemic di area Jakarta

Christanti, Annastasya (2020) Dampak layanan digital payment serta promosi terhadap keputusan pembelian konsumen Grabfood selama masa pandemic di area Jakarta. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Penelitian ini akan mengamati faktor yang mempengaruhi minat beli konsumen hingga membuat keputusan pembelian, seperti kualitas layanan, digital payment, promosi dan kepuasan konsumen. Kita dapat melihat apakah faktor-faktor tersebut mempengaruhi keputusan pembelian konsumen yang berguna bagi pihak perusahaan mengembangkan kinerjanya guna menarik minat konsumen dan unggul dari competitor. Variabel pada penelitian ini pun tentunya didukung oleh pendapat para ahli.
Item Type: Thesis (Bachelor)
Creators:
Creators
NIM
Email
ORCID
Christanti, Annastasya
01011170227
annastasyachristanti@gmail.com
UNSPECIFIED
Contributors:
Contribution
Contributors
NIDN/NIDK
Email
Thesis advisor
Purba, John Tampil
0320086205
John.purba@uph.edu
Uncontrolled Keywords: kualitas layanan; digital payment; promosi; kepuasan konsumen; keputusan pembelian konsumen
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management
Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User: Users 14190 not found.
Date Deposited: 28 Feb 2021 11:06
Last Modified: 03 Mar 2021 07:28
URI: http://repository.uph.edu/id/eprint/24022

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