Christanti, Annastasya (2020) Dampak layanan digital payment serta promosi terhadap keputusan pembelian konsumen Grabfood selama masa pandemic di area Jakarta. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
Penelitian ini akan mengamati faktor yang mempengaruhi minat beli konsumen hingga membuat keputusan pembelian, seperti kualitas layanan, digital payment, promosi dan kepuasan konsumen. Kita dapat melihat apakah faktor-faktor tersebut mempengaruhi keputusan pembelian konsumen yang berguna bagi pihak perusahaan mengembangkan kinerjanya guna menarik minat konsumen dan unggul dari competitor. Variabel pada penelitian ini pun tentunya didukung oleh pendapat para ahli.
Item Type: | Thesis (Bachelor) | ||||||||
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Uncontrolled Keywords: | kualitas layanan; digital payment; promosi; kepuasan konsumen; keputusan pembelian konsumen | ||||||||
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
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Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management |
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Depositing User: | Users 14190 not found. | ||||||||
Date Deposited: | 28 Feb 2021 11:06 | ||||||||
Last Modified: | 03 Mar 2021 07:28 | ||||||||
URI: | http://repository.uph.edu/id/eprint/24022 |
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