Terry, Terry (2018) Pengaruh teori relativitas permintaan, e-commerce, serta kepemimpinan etis terhadap bisnis ritel modern pt. xyz departement store tbk. Masters thesis, Universitas Pelita Harapan.
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Abstract
Tujuan penulisan term paper adalah untuk mengkaji apakah ada pengaruh dari
penutupan gerai XYZ Department Store, perkembangan ritel digital (ECommerce), serta kepemimpinan etis, terhadap bisnis ritel modern PT. XYZ
Department Store Tbk. Pendekatan analisis dengan menggunakan teori Relativitas
permintaan terhadap kapasitas untuk permasalahan penutupan gerai dengan
melihat kejenuhan pasar serta peluang di pasar lain, lalu pendekatan dengan teori
E-Service Quality untuk permasalahan perkembangan dunia ritel digital atau yang
biasa kita sebut E-Commerce guna memaksimalkan situs-situs yang sudah
dimiliki, dan untuk masalah kepuasan kerja karyawan, dilakukan pendekatan
dengan menggunakan teori Kepemimpinan Etis dan didampingi dengan kuesioner
untuk penelitian lebih mendalam. Hasil kajian menunjukkan bahwa adanya
kecenderungan dari penutupan gerai XYZ department store, dan perkembangan
dunia ritel digital (E-Commerce), untuk mempengaruhi bisnis ritel modern dari
PT. XYZ Department Store Tbk. Serta hasil analisis yang menunjukkan
kecenderungan kepemimpinan etis untuk berpengaruh terhadap kepuasan kerja
karyawan.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Terry, Terry NIM00000006986 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius NIDN0320016501 UNSPECIFIED |
Additional Information: | T 19-13 TER p |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:20 |
Last Modified: | 20 May 2022 08:20 |
URI: | http://repository.uph.edu/id/eprint/24374 |