Natria, Natria (2018) Peran leadership dalam employee satisfaction untuk meningkatkan revenue growth dan profitability dalam teori service profit chain pada PT Indomarco Adi Prima. Masters thesis, Universitas Pelita Harapan.
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Abstract
Industri fast moving consumer goods di Indonesia menunjukan
peningkatan yang positif dalam kurun waktu lima tahun terakhir. Peningkatan ini
didukung oleh regulasi pemerintah yang mendorong kemudahan berbisnis melalui
serangkaian inovasi kebijakan fiskal dan moneter, perluasan insfrasuktur dan
pengembangan UMKN. Dengan berbagai kemudahan yang diberikan oleh
pemerintah, persaingan di bidang consumer goods juga semakin ketat. Indofood
Group melalui beberapa produk unggulan juga merasakan dampak persaingan
didalam industri consumer goods. Melalui PT. Indomarco Adi Prima sebagai
ujung tombak penjualan dan distrubusi, produk-produk Indofood tetap unggul di
Indonesia.
Penelitian ini menggunakan metode library research atau penelitian kepustakaan.
Adapun sumber data yang digunakan adalah data-data primer dan sekunder dari press
release, serta laporan keuangan PT. Indomarco Adi Prima. Data akan dianalisa dengan
metode deskriptif analisis. Term paper akan membahas mengenai hubungan antara
leadership, emploeyee satisfaction dan costumer satisfaction terhadap pecapai revenue growth
dan profitabilitas. Kesimpulan dari Term Paper menggambarkan bagaimana leadership
mempengaruhi employee satisfaction. Karyawan yang merasa puas dengan pekerjaannya
akan meningkatkan costumer satisfaction dan costumer satisfaction dapat meningkatkan
revenue growth dan profitabilitas.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Natria, Natria NIM0000010341 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Bernarto, Innocentius NIDN0320016501 UNSPECIFIED |
Additional Information: | T 19-14 NAT p |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:30 |
Last Modified: | 25 May 2022 08:02 |
URI: | http://repository.uph.edu/id/eprint/24382 |