Penerapan Promotional Event melalui penyelenggaraan The Fashion Market at Level 2 oleh Departemen Event & Promotion Plaza Indonesia Shopping Center

Wiguna, Mulyani (2011) Penerapan Promotional Event melalui penyelenggaraan The Fashion Market at Level 2 oleh Departemen Event & Promotion Plaza Indonesia Shopping Center. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

There is so much progress in marketing communication strategy used by organizations in their promotion to introduce its image and product. One of them is through the holding of events, interesting and creative events can create to increase awareness and visitor traffic, allowing sales. The Author had an internship at PT Plaza Indonesia Reality Tbk, located at Plaza Indonesia, which is one of the elite shopping centers in Jakarta, with more than 50 international luxurious brands inside. The Author examines the implementation of the promotional event and also the stages of the promotional event process, conducted by the Event & Promotion Department Plaza Indonesia Shopping Centre in planning “The Fashion Market at Level 2.” The objective of “The Fashion Market at Level 2” is to increase traffic, and also awareness of visitors on the existing brands at Plaza Indonesia Retail Extension Level 2, which can encourage purchase of the visitors. It also can be concluded that the implementation of “The Fashion Market at Level 2” has reached a predetermined goal.

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