Aktivitas Public Relations di Bold Entertainment dalam penyelenggaraan event Grand Launching Penshoppe

Johan, Jacintha (2013) Aktivitas Public Relations di Bold Entertainment dalam penyelenggaraan event Grand Launching Penshoppe. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Bold Entertainment is an event organizer under big umbrella, PT. Kuta Kreasi and it can be said still very young company. Bold Entertainment has strong vision and mission to be the leading event organizer. Of course this vision and mission can be achieved by having a Public Relations as a purpose to establish their company image and also good relations with the public. The author did an internship in Public Relations Division for this company with a purpose of wanting to know more about Public Relations activities in an event organizer and also to get the work experience. The author did some activities, such as making press release, press conference, public relations, event planning, and also general administration. After completing the internship at Bold Entertainment, the author finds many experiences in entering the field of work. The conclusion the author gets is that Public Relations in Bold Entertainment are already running well by maintaining a good relationship with the public but still has to make some improvements in order to build a good image and name of Bold Entertainment. Suggestion from the author for Bold Entertainment is has to be more focus in choosing event, so it will become the company competitive edge with the specialists, due to tight competitors in Indonesia.

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