The increasing number of banks nowadays leads to a tight competition in the banking business. This is one of the reasons why a company including Bank UOB Indonesia seeks to the maximum to fulfill needs and desires of Indonesia's Society and build a good image as a result. Bank UOB Indonesia has been working on CSR program to have a good image. In this case, the CSR Program they arc working on called The UOB Heartbeat Walk/Run. The UOB Heartbeat Walk/Run is an annual program organized by UOB Indonesia Bank to show the company responsibility. This event has been held since four years ago. This event consists of various events, which is, the race run, charity, company gatherings, and entertainment events. UOB Indonesia Bank refers to the concept of CSR which has there essential elements: People, Planet and Profit. The program of The UOB Heartbeat made during the last four years, showed satisfactory results. The results of the program are seen with publicity from various media, the recognition of the community, and a good imaging from the community so that it can boost profit. The authors suggest that held various new CSR programs that can enhance image company in Indonesia among the public in the days to come.