Customer relationship management strategy louis vuitton Indonesia

Grace, Grace (2018) Customer relationship management strategy louis vuitton Indonesia. Bachelor thesis, Universitas Pelita harapan.

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Abstract

In every luxury retail, building relationships with clients is essential to maintain the clients' loyalty toward the brands. The customer relationship management is the right approach to set the right strategies in building relationships with clients. This paper is designed to understand and analyze the customer relationship management strategy that has been implemented by Louis Vuitton Indonesia. Louis Vuitton is a well-know luxury brand, so the brand has to deliver the expected service that will be received by the clients. Clients acknowledge that Louis Vuitton is a luxury brand so that they expect an in-store experience that is also luxurious. There are so many luxury brands that compete with Louis Vuitton. In Indonesia, Louis Vuitton competes with Christian Dior and Hermes, so as possible as the brand could, it wants to deliver the luxury experience to maintain the clients' loyalty toward the brand and want to be a benchmark of in store experience compared to other brands. Therefore, the focus of this research is to analyze what are the strategies that have been implemented in Indonesia and what is the cause of implement those strategies. In addition, this research also finds the difficulties that Louis Vuitton Indonesia encounter while implementing the strategy. The analysis conducted by interviewing the Client Development Team of Louis Vuitton Indonesia to answer the research questions. The analysis research shows that Louis Vuitton Indonesia needs to maintain the strategies and Louis Vuitton main office still needs to supervise the client advisors to keep executing the client relationship management strategies that have been approved and how the client advisors can communicate better with the clients. It is expected that the CRM strategy can bring the satisfactions to Louis Vuitton's Indonesia clients.

Item Type:	Thesis (Bachelor)
Creators:	Creators NIM Email Grace, Grace NIM00000004772 UNSPECIFIED
Contributors:	Contribution Contributors NIDN/NIDK Email Thesis advisor Arianto, Radityo Fajar NIDN0304067503 radityo.arianto@uph.edu
Additional Information:	SK 11-14 GRA c ; 31001000081332
Uncontrolled Keywords:	Lvmh; customer relationship management; luxury retail management; customer centric organization; creating optimal customer experience.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	University Subject > Current > Faculty/School - UPH Karawaci > Business School > Management Current > Faculty/School - UPH Karawaci > Business School > Management
Depositing User:	Mrs Veronica Fitri Astuti
Date Deposited:	03 May 2021 07:14
Last Modified:	04 Dec 2023 11:48
URI:	http://repository.uph.edu/id/eprint/25296

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