Picnic is one of the trademarks under PT Jatya Kalyana Adhikarddhi company that engaged in the fulfillment of human needs especially clothing needs. Picnic sell every clothing for example shirt and shoes. The purpose of these internships is to determine the role of integrated marketing communication tools at PT. Jatya Kalyana Adhikarddhi to market picnic and brand planning, implementation, and evaluation of the activities of marketing communication campaigns using tools carried by the brand Picnic. During the internship progresses, the author worked in the marketing division, and held marketing analyst position. The activities during the internship that done by writer was focused to the activities of their campaign include the use of internet marketing , advertising , direct marketing , sales promotion , sales people , events and packaging , publicity and customer service. The activity is intended to market the brand community picnic in order to increase brand awareness of the brand, which in turn have an impact on increasing sales. The author came to the conclusion that integrated marketing communication tools most widely used sales promotion in PT. Jatya Kalyana Adhikarddhi. Recommendations that can be given to PT. Jatya Kalyana Adhikarddhi is to run the activities of customer services by classifying consumers based on purchase quantity.