Chrisanto, Geraldy
(2018)
Analysis of how to increase CV Buana Mekar Makmur's sales through export.
Bachelor thesis, Universitas Pelita harapan.
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Abstract
CV Buana Mekar Makmur is a company that engaged in the field of chemical textile. CV Buana Mekar Makmur wants to increase its sales through export. The reason is that CV Buana Mekar Makmur felt the increase in income was less significant and there are many domestic competitors. On the other hand, the Indonesian government is also intensively raising IKTA industry in Indonesia to be able to compete in the international market. It becomes a good opportunity for CV Buana Mekar Makmur to increase its sales through export. After the writers did the internship and did the analysis of CV Buana Mekar Makmur with PESTEL method (political, economic, social, technology, environment, legal) analysis and SWOT (strengths, weaknesses, opportunities, threats) analysis, it can be concluded that CV Buana Mekar Makmur can increase the company's sales through exports as CV Buana Mekar Makmur has fulfilled several requirements to become an exporter company. But, there are some conditions that have not been met by CV Buana Mekar Makmur and need to be fulfilled immediately.
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