In the conditions of competition in the education sector increasingly stringent today, the promotion increasingly required by university in order to compete and attract new students. Therefore, UPH applied an event marketing as a marketing communication mix strategies that can use to apply as a high education institution to compete against other competitors. Event and Promotion Division also implemented the integration of various marcom mix, such as: advertising, direct marketing, personal selling, sales promotion, publicity/public relation, packaging and customer service. Event is an active promotion. By running an event, it can be known how do publics respond toward products, ideas, and images of an organization as they are directly involved in the event itself. UPH has designed a Dean’s Talk Series seminar by setting up an annual event planing schedule that is regularly adapted together with Direct Admission and Scholarship Schedules. Dean’s Talk Series seminar is one of the created event by Event and Promotion Division has a big influence because it is aimed directly towards parents with children in high school, which is also considered as UPH potential customers. Besides, UPH also participated in an event of IIETE 2015, which is also considered as a special event of Event and Promotion Division.