Kegiatan Media Relations yang dijalankan divisi Public Relations Rumah Sakit Siloam Lippo Karawaci guna meningkatkan citra positif

Tarida, Angel Rehulina (2017) Kegiatan Media Relations yang dijalankan divisi Public Relations Rumah Sakit Siloam Lippo Karawaci guna meningkatkan citra positif. Bachelor thesis, Universitas Pelita Harapan.

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Abstract

Rumah Sakit Siloam Lippo Karawaci has built good relations with mass media. Its purpose is to distribute information through society in order to increasing formed positive image among society. Mass media has made reality in our life, this issue considered potential to evoke society’s awareness, change demeanour, opinion, behaviour, encourageing to do some actions, and also paradigm. Media relations is a part of public relation’s activities which considered important as a vehicle to build good image. Hence, the author’s reason and purpose in choosing this issue is to acknowledge media relation’s activities in terms of increasing Rumah Sakit Siloam Lippo Karawaci’s positive image. Writter has completed internship approximately 6 ( six) months in Rumah Sakit Siloam Lippo Karawaci’s Head Office, which known as one of international standard Hostpital. During the internship, the authors assigned to handle media relations activities such as news clippings, media monitoring, coverage invitations, and maintance lobbying. In conclusion, writter had seen the important of mass media’s role particularly to maintain the relation between Media Partners to stay in good relation as an initial investment for Public Relation practitioner.

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