Information and technology development is increasing rapidly over the time. The growth of technology is also the society's demand to support their lifestyle. Because of it. many companies that specializes in communication industries start to compete on getting new clients to use their services. The development of information and technology cause a positive impact towards the growth of communication industries in general, because today s companies need to utilize media effectively to be able to compete in the market. The author has conducted a six months internship program from 20 April 2015 until 20 September 2015 at FleishmanHillard, a public relations consultant company. The author was placed in the Consumer Lifestyle team focusing on media monitoring, press release development and event planning. On making this report, the author analyze and study the strategy that FleishmanHillard apply as a consultant to srvice clients. The author realize that all activities FleishmanHillard as a company conducted are all based on planning and have purposes