Tanubrata, Eric Wilson (2017) Aktivitas Advertising Placement oleh unit Media & Event PT. Garuda Indonesia Tbk. dalam melakukan Media Planning. Bachelor thesis, Universitas Pelita Harapan.
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Abstract
In the 21st century, air transport sector faced an intense competition situation. Increasing number of airlines that operate the promoting in a variety of products and services to attract the consumer. Garuda Indonesia is one of the airlines that often promote their products and services. Garuda Indonesia used advertising as their promotion type. The purpose of advertising for Garuda Indonesia airlines is to covers the Garuda Indonesia consumer that are spread across in the various region in Indonesia. Lots of Indonesian people use Garuda Indonesia as their airlines for traveling across the Indonesia. Garuda Indonesia provides so many type of domestic route, and a lots of Branch Office that spreads in many cities in Indonesia. Each area has different way of advertising that is organized by the Branch Office. To get an optimal in the advertising, the media marketing division have to do an activity called media planning. The result from media planning will affect the media buying that will determine whether the advertising is optimal or not. This could be seen from the increasing of the sales in the branch office area that perform the advertising activities in the conventional media, like advertising on the radio, news paper, billboard and other types of media.
| Item Type: | Thesis (Bachelor) | ||||||||
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| Additional Information: | LM 41-13 TAN s | ||||||||
| Uncontrolled Keywords: | Media Planning, Garuda Indonesia, Conventional Media, Advertising | ||||||||
| Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication | ||||||||
| Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Communication Science |
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| Depositing User: | Users 5 not found. | ||||||||
| Date Deposited: | 28 Feb 2019 08:51 | ||||||||
| Last Modified: | 03 Dec 2021 07:21 | ||||||||
| URI: | http://repository.uph.edu/id/eprint/2558 |
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