Anteseden consumers intention untuk membeli jasa transportasi online

Felicia, Tiffany (2018) Anteseden consumers intention untuk membeli jasa transportasi online. Masters thesis, Universitas Pelita Harapan.

	Text (Title) title.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (Abstract) abstract.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (404kB)
	Text (ToC) toc.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (445kB)
	Text (Chapter 1) chapter 1.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (598kB)
	Text (Chapter 2) chapter 2.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (657kB)
	Text (Chapter 3) chapter 3.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (764kB)
	Text (Chapter 4) chapter 4.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (616kB)
	Text (Chapter 5) chapter 5.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (524kB)
	Text (Bibliography) bibliography.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (406kB)
	Text (Appendices) appendices.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)

Abstract

Continuous growth of the internet also influencing the growth of transportation industry. The fact that the migration of consumer preference from conventional to online is the proof of it and encourage the existing of conventional transportation services to collaborate with application-based online transportation services. This is to provide a better mobility services to passengers to match with their lifestyle, needs and preferences. The objective of this study is to discover and understand the factors that affect consumers’ intentions to purchase transportation services online. This study was made based on questionnaire results of 239 Uber’s user that domiciles in Jakarta. This study shows that Perceived relative advantages, Compatibility, Trust, Perceived Risk, Communicability, Perceived Behavioral Control and Attitude have influence on Consumers' Intention to Purchase Transportation Service Online. / Perkembangan internet yang terus meningkat membuat industri jasa transportasi juga berpengaruh. Hal ini terlihat dari pergantian pemilihan masyarakat dari menggunakan jasa transportasi konvensional ke jasa transportasi online. Melihat pergantian pilihan penumpang ini, juga membuat adanya jasa transportasi konvensional yang berkolaborasi dengan jasa transportasi berbasis aplikasi untuk dapat memberikan pelayanan mobilitas yang lebih baik lagi kepada penumpangnya yang sesuai dengan lifestyle, kebutuhan dan preferensi para penumpang. Penelitian ini bertujuan untuk melihat apakah yang merupakan faktor-faktor yang mempengaruhi consumers’ intention dalam membeli jasa transportasi online. Penelitian dilakuan pada 239 pengguna Uber yang berdomisili di Jakarta. Hasil penelitian ini menunjukkan bahwa Perceived relative advantages, Compatibility, Trust, Perceived Risk, Communicability, Perceived Behavioral Control dan Attitude memiliki pengaruh terhadap consumers’ intention dalam membeli jasa transportasi online.

Actions (login required)

View Item