Nabila, Davia Wahyu (2018) Hegemoni Korea Selatan melalui film pada penonton film Korea (studi pada penonton film militer produksi tahun 2016-2017). Masters thesis, Universitas Pelita Harapan.
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Abstract
In the globalized world, information spread out rapidly through every part
of the world by utilizing the advance technology which has great impact in the
global community. Globalization often linked with the culture embedded in the
message leads to the human civilization changes. A phenomena called ‘Korean
Wave’ or Korean popular culture is a products of culture modification that
combine value, ideology and belief of South Korea as a nation.
‘Korean Wave’ syndromes has influences many Indonesian audiences
through their well-known dramas and films. Indonesian audiences have been
hypnotized unconsciously by the contents of K-dramas and K-films. ‘Descendants
of The Sun’ and ‘The Battleship Island’, which are films with the military genre,
leads some controversial by hiding the true story and showing purposive message
to persuade audiences perception of South Korea. This research purpose to
determine how South Korea hegemonies audiences through films.
This research uses qualitative-descriptive approach with the critical
paradigm. Data collection for this research by combining in-depth interview as
the primary data, literatures and other documents as the secondary data. From
this research, the film’s accomplished to influence the audiences perception
through their script, contents and setting that lead to false ideology
transformation. The audiences have not realized that being hegemonies by South
Korea through films. / Di dunia globalisasi, informasi tersebar dengan pesat keseluruh penjuru
dunia dengan kecanggihan teknologi yang digunakan yang mana memberikan
dampak besar terhadap komunitas global. Globalisasi sering kali dikaitkan
dengan budaya yang mana tersisip didalam pesan yang mendorong terjadinya
perubahan kehidupan masyarakat. Sebuah fenomena yang dikenal dengan
‘Gelombang Korea’ atau budaya populer Korea merupakan produk modifikasi
budaya yang mana menggabungkan nilai, ideologi, dan kepercayaan Korea
Selatan sebagai sebuah negara.
Gejala-gejala ‘Gelombang Korea’ telah mempengaruhi penonton
Indonesia melalui tayangan drama dan film yang cukup terkenal. Penonton
Indonesia secara tidak sadar telah terhipnotis dengan konten-konten yang
ditayangkan pada K-drama dan K-film. ‘Descendants of The Sun’ dan ‘The
Battleship Island’, merupakan film Korea yang berlatar belakang militer, dimana
kedua film ini memunculkan kontroversi dikarenakan menyembunyikan cerita
yang sebenarnya dan adanya pesan yang bertujuan untuk mengubah persepsi
penonton terhadap Korea Selatan. Penelitian ini bertujuan untuk mengetahui
bagaimana Korea Selatan menghegemoni penonton melalui film.
Penelitian ini menggunakan pendekatan kualitatif deskriptif dimana
paradigm yang digunakan adalah paradigm kritis. Pengumpulan data pada
penelitian ini dengan cara menggabungkan teknik wawancara mendalam sebagai
sumber data utama, sumber data tertulis maupun dokumen lainnya sebagai
sumber data kedua. Dari penelitian ini, kedua film tersebut telah berhasil
mempengaruhi persepsi penonton melalui skrip, konten, latar belakang film yang
mendorong kepada transformasi ideologi palsu. Penonton belum menyadari
bahwa mereka sedang terhegemoni oleh Korea Selatan melalui film-film.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Nabila, Davia Wahyu NIM00000022065 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Leksmono, Desideria Lumongga Dwihadiah NIDN0302116901 UNSPECIFIED |
Additional Information: | T 89-16 NAB h |
Uncontrolled Keywords: | Korean Wave ; Korean Popular Culture ; Hegemony ; Film |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 15 not found. |
Date Deposited: | 04 Mar 2019 01:24 |
Last Modified: | 28 Sep 2021 04:52 |
URI: | http://repository.uph.edu/id/eprint/2644 |