Darmawan, Ebel (2017) Konstruksi sosial generasi milenial mengenai Ahok sebagai tokoh politik. Masters thesis, Universitas Pelita Harapan.
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Abstract
Social media has ben the source of information for people, especially for
Millenial Generation. The goals of this research is to see the social construction of
Ahok as a politician. The theory of social construcution of technology is used as
an analythical framework.
The method used in this research is qualitative method with descriptive
approach. Informant selection technique used in this research is purposive in
which the informant is chosen based on Millenial Generation group age and
Ahok’s supporters. The number of informant in this research are 5 informant
through interview. Data analysis uses coding technique and data reduction.
From the result of data analysis that has been done, the researcher find out
that in externalization stage, there social media contents that spreads as an opinion
and participation from the Millenial Generation. In the objectivation stage
obtained the results; that the characteristic of social media and conventional media
has the similarity and also differences. In the internalization stage obtained the
results; those are attitude as Generation Y in political participation in the social
media, they have positive attitutes in using the social media, and also take
political participation through supporting Ahok. / Media sosial telah menjadi pusat informasi bagi masyarakat, terutama
ditujukan bagi Generasi Millenial. Tujuan penelitian ini adalah untuk melihat
konstruksi sosial mengenai sosok Ahok sebagai tokoh politik melalui media
sosial. Teori konstruksi sosial digunakan sebagai kerangka analisis.
Metode yang digunakan dalam penelitian ini adalah dengan menggunakan
metode kualitatif dengan pendekatan deskriptif. Teknik pemilihan informan
dalampenelitian ini adalah secara purposive dimana dipilih dengan berdasarkan
pada kelompok usia Generasi Millenial dan simpatisan Ahok. Jumlah Informan
dalam penelitian ini adalah sebanyak 5 Informan melalui wawancara. Analisis
data yang digunakan dengan teknik coding dan reduksi data.
Dari hasil analisis data yang telah dilakukan, peneliti menemukan bahwa
dalam tahap eksternalisasi, terdapat terdapat konten-konten media sosial yang
beredar sebagai bentuk opini dan partisipasi Generasi Millenial. Dalam tahap
objektivasi diperoleh hasil karakteristik media sosial dan media konvensional.
Dalam karakteristik media sosial dan media konvensional terdapat persamaan dan
perbedaan.
Dalam tahap internalisasi, diperoleh hasil sikap Gen Y terhadap partisipasi
politik melalui media sosial, sikap mereka positif dalam menggunakan media
sosial dan berpartisipasi dalam politik melalui dukungan untuk Ahok.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Darmawan, Ebel NIM00000009312 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Leksmono, Desideria Lumongga Dwihadiah NIDN0302116901 UNSPECIFIED |
Additional Information: | T 89-14 DAR k |
Uncontrolled Keywords: | social media ; Ahok ; social construction oh technology ; externalization ; objectivation ; internalization |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 15 not found. |
Date Deposited: | 11 Mar 2019 01:30 |
Last Modified: | 19 Aug 2021 04:34 |
URI: | http://repository.uph.edu/id/eprint/2671 |