Efek kredibilitas sumber informasi yang disampaikan oleh youtuber terhadap kepuasan informasi oleh subscribers

Chairunnisa, Sabrina (2018) Efek kredibilitas sumber informasi yang disampaikan oleh youtuber terhadap kepuasan informasi oleh subscribers. Masters thesis, Universitas Pelita Harapan.

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Abstract

This study aims to determine and analyze the relationship between source credibility, information quality, information usefulness and satisfaction of information provided by youtuber. Subjects in this study is Deddy Corbuzier as a youtuber. The object of this research is the subscriber of Deddy Corbuzier YouTube Channel. This research uses a quantitative approach with explanative or causal design that aims to explain the effect source credibility, the information quality toward the information usefulness and information satisfaction. The data collection technique in this research is distributing questionnaires with likert scale 1-5 to respondents who are subscriber of Deddy Corbuzier YouTube Channel. Sampling using probability sampling method with sampling technique using simple random sampling. The number of samples in this study follows the minimum sample size recommended for MLE that is 150 respondents. The data analysis in this study used Structural Equation Model (SEM) with AMOS version 20 statistic program. The results showed that source credibility was proven, and the Information quality proved to have a positive influence on the information usefulness. Meanwhile the Information usefulness proved to have a positive influence on information satisfaction. These results indicate that the credibility of the source, and the quality of the information determine the relationship between the usefulness of the information usefulness and the satisfaction of information by the subscriber. / Penelitian ini bertujuan untuk mengetahui dan menganalisis hubungan antara kredibilitas sumber, kualitas informasi, kegunaan informasi dengan kepuasan informasi yang diberikan oleh youtuber. Subjek dalam penelitian ini adalah YouTuber Deddy Corbuzier. Objek dalam penelitian ini adalah subscriber YouTube Channel Deddy Corbuzier. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatif atau kausal yang bertujuan untuk menjelaskan bagaimana pengaruh kredibilitas sumber, kualitas informasi, terhadap kegunaan informasi dan kepuasan informasi. Teknik pengumpulan data dalam penelitian ini dilakukan penyebaran kuesioner dengan skala likert 1-5 kepada responden yang merupakan subscriber Channel YouTube Deddy Corbuzier. Pengambilan sampel menggunakan metode probability sampling dengan teknik penarikan sampel menggunakan simple random sampling. Jumlah sampel dalam penelitian ini mengikuti ukuran sampel minimum yang dianjurkan agar MLE yaitu sebesar 150 responden. Analisis data dalam penelitian ini menggunakan Structural Equation Model (SEM) dengan program statistik AMOS versi 20. Hasil penelitian menunjukkan bahwa kredibilitas sumber terbukti, dan kualitas Informasi terbukti memiliki pengaruh positif terhadap kegunaan informasi. Kemudian kegunaan Informasi terbukti memiliki pengaruh positif terhadap kepuasan informasi. Hasil ini menunjukkan bahwa kredibilitas sumber, dan kualitas informasi menentukan hubungan antara kegunaan kegunaan informasi dan kepuasan informasi oleh subscriber.

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