Chairunnisa, Sabrina (2018) Efek kredibilitas sumber informasi yang disampaikan oleh youtuber terhadap kepuasan informasi oleh subscribers. Masters thesis, Universitas Pelita Harapan.
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Abstract
This study aims to determine and analyze the relationship between source
credibility, information quality, information usefulness and satisfaction of
information provided by youtuber. Subjects in this study is Deddy Corbuzier as a
youtuber. The object of this research is the subscriber of Deddy Corbuzier
YouTube Channel.
This research uses a quantitative approach with explanative or causal design
that aims to explain the effect source credibility, the information quality toward
the information usefulness and information satisfaction. The data collection
technique in this research is distributing questionnaires with likert scale 1-5 to
respondents who are subscriber of Deddy Corbuzier YouTube Channel. Sampling
using probability sampling method with sampling technique using simple random
sampling. The number of samples in this study follows the minimum sample size
recommended for MLE that is 150 respondents. The data analysis in this study
used Structural Equation Model (SEM) with AMOS version 20 statistic program.
The results showed that source credibility was proven, and the Information
quality proved to have a positive influence on the information usefulness.
Meanwhile the Information usefulness proved to have a positive influence on
information satisfaction. These results indicate that the credibility of the source,
and the quality of the information determine the relationship between the
usefulness of the information usefulness and the satisfaction of information by the
subscriber. / Penelitian ini bertujuan untuk mengetahui dan menganalisis hubungan
antara kredibilitas sumber, kualitas informasi, kegunaan informasi dengan
kepuasan informasi yang diberikan oleh youtuber. Subjek dalam penelitian ini
adalah YouTuber Deddy Corbuzier. Objek dalam penelitian ini adalah subscriber
YouTube Channel Deddy Corbuzier.
Penelitian ini menggunakan pendekatan kuantitatif dengan desain
eksplanatif atau kausal yang bertujuan untuk menjelaskan bagaimana pengaruh
kredibilitas sumber, kualitas informasi, terhadap kegunaan informasi dan
kepuasan informasi. Teknik pengumpulan data dalam penelitian ini dilakukan
penyebaran kuesioner dengan skala likert 1-5 kepada responden yang merupakan
subscriber Channel YouTube Deddy Corbuzier. Pengambilan sampel
menggunakan metode probability sampling dengan teknik penarikan sampel
menggunakan simple random sampling. Jumlah sampel dalam penelitian ini
mengikuti ukuran sampel minimum yang dianjurkan agar MLE yaitu sebesar 150
responden. Analisis data dalam penelitian ini menggunakan Structural Equation
Model (SEM) dengan program statistik AMOS versi 20.
Hasil penelitian menunjukkan bahwa kredibilitas sumber terbukti, dan
kualitas Informasi terbukti memiliki pengaruh positif terhadap kegunaan
informasi. Kemudian kegunaan Informasi terbukti memiliki pengaruh positif
terhadap kepuasan informasi. Hasil ini menunjukkan bahwa kredibilitas sumber,
dan kualitas informasi menentukan hubungan antara kegunaan kegunaan
informasi dan kepuasan informasi oleh subscriber.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Chairunnisa, Sabrina NIM00000025343 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Irwansyah, Irwansyah NIDN0321017301 UNSPECIFIED |
Additional Information: | T 89-16 CHA e |
Uncontrolled Keywords: | source credibility ; information quality ; information usefulness ; information satisfaction |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 15 not found. |
Date Deposited: | 14 Mar 2019 03:12 |
Last Modified: | 26 Feb 2022 03:28 |
URI: | http://repository.uph.edu/id/eprint/2683 |