Indriyani, Wahyu (2017) Pengaruh pengunaan fitur media sosial Facebook terhadap pembentukan opini publik. Masters thesis, Universitas Pelita Harapan.
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Abstract
In Indonesia, Facebook is a social media with the largest number of users.
Facebook has features such wall post, comment, share, and like. Its features contain
information which used and informed by user of Facebook so that it can shape
individual perceptions, individual opinions to eventually become public opinion.
This study aims to determine the influence of using wall post, comment,
share, and like in Facebook in shaping public opinion regarding Mirna’s Coffee
Case. The Uses and Gratifications and Public Opinion theory is used to see the
influence of social media usage. Research with this quantitative approach using
survey research method. The respondent is 263 people who randomly selected and
active Facebook users in Justice for Mirna page. The result show that the Facebook
usage have influence in shaping public opinion. The variable with the biggest
influence is wall post 59,9%, like 56,8%, comment 56,5%, and the smallest
influence is share 18,1%.
The conclusion is social media usage has an important role in shaping public
opinion because people is now more gaining information from the media, especially
Facebook. The more the cases discussed in Facebook, the shaping of public opinion
will be easier to receive in each Facebook user’s thoughts. / Di Indonesia, Facebook merupakan media sosial dengan jumlah pengguna
terbanyak. Media sosial ini memiliki fitur wall post, comment, share, dan like. Fitur
tersebut merupakan informasi yang digunakan dan disampaikan pengguna
Facebook sehingga dapat membentuk persepsi individu, opini individu, dan
akhirnya menjadi opini publik.
Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan fitur wall
post, comment, share, dan like dalam media sosial Facebook terhadap pembentukan
opini publik pada Kasus Kopi Mirna. Teori Uses and Gratifications dan Public
Opinion digunakan untuk melihat pengaruh penggunaan media sosial tersebut.
Penelitian dengan pendekatan kuantitatif ini menggunakan metode penelitian
survei. Jumlah responden 263 orang dipilih secara acak dan mereka adalah
pengguna aktif Facebook pada halaman Justice for Mirna. Hasil penelitian
menunjukkan bahwa penggunaan media sosial Facebook dapat mempengaruhi
pembentukan opini publik. Variabel dengan pengaruh terbesar adalah wall post
sebesar 59,9%, variabel like sebesar 56,8%, variabel comment sebesar 56,5%, dan
pengaruh terkecil adalah variabel share sebesar 18,1%.
Dapat disimpulkan bahwa penggunaan media sosial Facebook memiliki
peranan penting dalam pembentukan opini publik karena individu saat ini lebih
banyak mengetahui informasi dari media, terutama media sosial Facebook.
Semakin banyak kasus tersebut dibahas melalui fitur media sosial Facebook,
pembentukan opini publik akan semakin mudah terjadi pada pemikiran masingmasing pengguna Facebook.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Indriyani, Wahyu NIM00000017797 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Sangun, Enisar NIDN8823150017 UNSPECIFIED |
Additional Information: | T 89-15 IND p |
Uncontrolled Keywords: | media usage ; social media ; Facebook ; public opinion |
Subjects: | H Social Sciences > HM Sociology > HM 1201-1216 Communication |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science Current > Faculty/School - UPH Karawaci > Faculty of Social and Political Science > Master of Communication Science |
Depositing User: | Users 15 not found. |
Date Deposited: | 04 Apr 2019 01:09 |
Last Modified: | 06 Jul 2022 04:45 |
URI: | http://repository.uph.edu/id/eprint/2701 |