Ramadhani, Arista Hapsari (2018) Pengaruh kualitas website hotel budget terhadap kepercayaan pelanggan dan niat pemesanan kamar hotel secara online. Masters thesis, Universitas Pelita Harapan.
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Abstract
The purpose of this study is how the quality of economy hotel’s website
effected the desire to trust and do the online booking. The intention of booking the
hotel room through website is researched by several dimensions. This study is
conducted in DKI Jakarta, Indonesia with 151 respondents. The collected data
will be processed by PLS- SEM.
The result of this study show that the quality of the website have a positive
effect on customers confidence and desire to make hotel budget reservations
online through the websites. This researched can be utilized by several economy
hotel’s owners to improve the quality of their websites in terms of contents and
security in transactions in order to increase the hotel room reservations. / Tujuan penelitian ini adalah untuk mempelajari bagaimana kualitas dari
website hotel budget berpengaruh terhadap eTrust dan niat pemesanan kamar
hotel budget secara online. Niat pemesanan kamar hotel melalui website diteliti
dengan beberapa dimensi yaitu usability, ease of use, entertainment,
complimentarity, dan yang terpenting ialah eTrust. Model penelitian digunakan
untuk menganalisis berbagai variabel terkait mengenai pemesanan kamar hotel
budget secara online melalui website nya langsung. Penelitian ini dilakukan di
daerah DKI Jakarta dengan 151 responden. Data yang terkumpul diolah dan
dianalisis menggunakan PLS-SEM.
Hasil penelitian ini menunjukan bahwa kualitas website berpengaruh positif
terhadap kepercayaan konsumen dan keinginan untuk melakukan pemesanan
kamar hotel budget secara online melalui website. Penelitian ini dapat
dimanfaatkan oleh pelaku dalam bisnis hotel dalam meningkatkan kualitas
website hotelnya dari segi konten maupun keamanan dalam bertransaksi guna
meningkatkan pemesanan kamar hotel.
Item Type: | Thesis (Masters) |
---|---|
Creators: | Creators NIM Email ORCID Ramadhani, Arista Hapsari NIM00000016825 UNSPECIFIED UNSPECIFIED |
Contributors: | Contribution Contributors NIDN/NIDK Email Thesis advisor Hutabarat, Moses L.P. NIDN0329077202 UNSPECIFIED |
Additional Information: | T 19-15 RAM p |
Uncontrolled Keywords: | website quality ; usability ; ease of use, entertainment ; complimentarity ; eTrust ; online booking intentions |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | University Subject > Current > Faculty/School - UPH Karawaci > Business School > Master of Management Current > Faculty/School - UPH Karawaci > Business School > Master of Management |
Depositing User: | Users 18 not found. |
Date Deposited: | 20 May 2021 02:26 |
Last Modified: | 18 Jun 2022 03:25 |
URI: | http://repository.uph.edu/id/eprint/27642 |